To help you create a consistent brand, this week I will help you develop a style guide. What does a style guide consist of?Read More
As entrepreneurs, there’s often a lot of demand on us to fill various roles. We have to be strategic, professional, organised, and most importantly of all, creative. When it comes to desirable skill sets, rated highest is almost always creativity.Read More
When it comes to our business Instagram accounts we are all super meticulous. Taking ages to find the perfect images to fit our brand aesthetic, there are even tools that let you play around with images on your feed, to make sure you’re happy with the overall look before you publish anything.Read More
This week on the blog I touch upon using stock photography for your visual content. I understand that visual content creation can be a real hassle from a small business, in this post you will understand the importance of using visual content and what to look for when buying and curating images that are on brand.Read More
Pinterest is undoubtedly my favourite social media. I use Pinterest as a tool for inspiration, creating ideas for personal, editorial photo shoot and working with clients on every personal branding and portrait shoot.
We use the board not only for their photoshoot, also for the creative direction, including the brand colours, the moods, the props that will be part of the photoshoot with the idea to narrow it down to a clear visual strategy.Read More
This week I want to introduce to the idea of showing yourself more in your business, I can’t stress enough that what sets you apart from other brands is YOU.Read More
After last's week post, I will help you find more ideas to develop visual content from your brand story.
How did you get along with the ideas I shared with you last week? I hope that I managed to sparkle some visual content ideas for you?
As a reminder, we talked about developing visual content from YOU, your products and services, presenting your team, the behind the scene.
Last week I started to introduce the topic of brand story and how to gear your story towards impact. The beautiful thing about brand storytelling is that it allows you to develop a lot of ideas for visual content.Read More
Storytelling is big in marketing these days, I am not surprised, who doesn’t love a story? A story binds us together, makes us vibrate and emotional, with so much competition out there it's a sure way to stand out! But for a brand story to be relevant and make sense to your ideal client, you need to follow a few steps.Read More
10. Create on brand visual content - summary
This is the last blog post of the series about helping you to design visual content for your brand. This post will cover and summarise all the topics I went through.A 10 week summary about creating consistent visual contentRead More
9. How to create visual content for my brand
This week I will give you some basics to create your visual content. My intention is not to teach you photography in a blog but give you some steps to create images for your variable and static content.Read More
8.Where to find Images for my brand
This week we're focusing on the most important topic of this series your visual content. To create and curate content you have a variety of options in mind you just have to remember of being consistent and staying on brand when you choose your images.
In the last few weeks I went through explaining and planning for your static and variable content. To finding content for your static content will be more challenging as you will have to step in the images and put yourself on the spot to tell your story, how are you going to to do that?Read More
7.Tools to help you schedule your posts
Now that we've worked on planning and thinking about what you want to publish for your visual content. I will help you with a list of tools, to schedule your posts
6.Ideas for your variable content
Going along with the previous weeks, we're moving into thinking about what you will put into your variable content and the key elements to consider. Variable content is another challenge, as you will need a flow of images to keep it relevant and fresh. So how do we go from there?Read More
5. for your static content
This week we're moving from the planning element into actually thinking about what we will put into your visual content. Which are the essential elements to consider for your static content - where do you need images? Your main common denominator for your static visual content will be your brand story. You need to be clear about your brand message and story before working on your images.
4.Planning your variable visual content
Following on from week 3, this week we're focusing on planning for your variable visual content. We live in a visual world and when you consider, the number of social media you have to publish on, your blog posts, and your static content, I can feel your head starting spinning! Mine does!
3.Planning your static visual content
Welcome back we're already starting week 3 can you believe it! Last week I introduced you to static and variable visual content, for your brand. This week I will help you publishing more consistent content by planning ahead. Like doing your accounts (which I know you hate doing), we have to start from the number of places you want to post images, you also need to consider what I would call your static and variable images content and what you want to put in them.
2.How to Tell Your Brand Story
Your brand story will unfold from these key elements. This week we start thinking about how you want to tell your brand story. When you think about your brand what is the story and how will you tell it? There's two type of content you will have to consider:
How to Design and Create Your Visual Content
In this 10 Posts series, you will learn about the knots and bolts on how to plan for and create on-brand images for your visual marketing and brand content.
I too often see visual content as the relegated branding task.
An editorial style brand story
This week we will take a step back from branding strategy. I will introduce you to the more creative side of branding with an editorial style themed photo shoot I've been working on called Red Riding Hood.
The story is set in the gorgeous town of
St Antonin Noble Val in the South West of France
for a dream photo shoot themed on Red Riding Hood.Read More