Posts in Branding
10 reasons why you should go niche marketing

Setting up a business is the easy part, once you have chosen your target market how do you stand out in the crowd? Going niche is one way, catering for a particular field will reduce the number of clients to target, it will also make you stand out as the specialist to go to. When you are looking for an expert, would you rather go for the generalist or the specialist? Here are ten reasons which might convince you to go niche.

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Launch Your Signature Brand 3 months scholarship

I have a wonderful give away for you my lovelies. Volunteering as a mentor for the Cherie Blair Foundation, helping women entrepreneur in developing countries launching their business was a heartfelt experience! This year I went a step further and completed my life coaching training. To celebrate the launch of Launch your signature brand package I want to gift one of you with the opportunity to fast forward your dream business by offering a Launch your signature brand 3 months scholarship!

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The key lessons in branding and why it's important

Branding is a subject I fell in love with, no surprise there, in the book that I am about to launch next week I will introduce the all the business failure I have experience and how I learned branding the hard way.

What I love about branding is that it’s about you, your story and what makes you unique as a brand. There’s no better way to stand out than showing what makes you unique and this your brand’s job!

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10 ideas to help you develop a strategy to expand your brand

Congratulations you have a successful brand! What’s next then? Ok, hold one not so fast, first of all, it’s lovely to hear that your business is thriving and that your strategic thinking has paid off. As with everything in life comes a time where we need to evolve and change, so how do can you do that with your gorgeous brand? Here are ten ideas to help you grow and continue to thrive with your business.

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Make a statement with your brand

Having a brand is your opportunity to stand out and make a statement about what your brand stands for. But what about if you haven’t got one? Or made one yet?

So what are brand statements? In a nutshell, it’s about telling you what you do, no hello I'm Maria, a designer. How do you think this information will stick with the person you are just talking to? Yes, you’ve got it.

If you haven’t got a clear statement don’t worry, this post is here to help you create a brand statement!

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When did you last check your brand's style cohesion, start now?

Your brand is your promise to your customers’ it's much more than your logo, it has a presence on its own, it’s everything you and your brand stand for. You want your brand to speak in one voice over all your audience touchpoint, every logo, banner images, image vibe, colour tones, fonts have to give the same message to your client. Make this year, the year where you get more strategy instead of thinking as a small business, think big. Be strategic with your branding and look for brand cohesion overall brand’s touch points.

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How to Promote Yourself Online When You’re an Introvert

Creating a digital footprint and a presence for yourself online is however vital as an entrepreneur. It’s important to showcase what you do and who you are, to build relationships and a repertoire with your audience. It is possible to comfortably promote yourself as an introvert online, read on to discover my top tips…

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How to connect and grow your tribe - Part One

I recently surveyed my subscribers and facebook group.

About the most significant challenge that you're facing right now and the type of help, you would like to read about on this blog.  The results were very informative and helpful. Thank you for engaging with me.

What came out was a request for help on how to create a brand based on what makes you unique, also understanding who is your ideal client, getting clear with your branding (aka brand clarity). It does not only go back to brand clarity but understanding yourself, who you are as a person and your values.

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How to stand out in a crowded market

How do you stand out in a crowded market?

Imagine you are at the point of launching your new business, or you just launched it. You are looking on, inspired by other successful entrepreneurs. You followed step-by-step webinars, subscribed to posts, newsletters, bought quite a few online courses, about marketing and selling yourself. You feel very excited and ready to launch. Something seems to be missing though, you seem to have forgotten about putting yourself into the picture.

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Why it pays to be authentic if you're strategic about it

Don’t we all crave authenticity? We live in a paradox world it seems though when crawling through all these beautiful Instagram accounts, browsing through feeds that make you think "their life looks so perfect! How does it make you feel? Deflated, yes it does happen especially to us creatives who suffer from chronic comparitis.
I will tell you something that is no secret, Instagram feeds are not about real life they’re about brand representation and what doesn’t fit with the brand isn't shown and this should apply to your brand as well. 

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Welcome to the Fascinating World of Content Marketing

I just watched a documentary about the emergence of content marketing by the content marketing institute and it was fascinating. Why?

Because the old ways of doing marketing, using persuasion, being the one who speaks the loudest, having all the attention, these over barely in your face tricks do not work anymore. Why?

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Set yourself as the expert

Are you getting clearer at understanding your brand and who you serve? Ok now let's move on to your awesomeness and how you can stand out as an expert in your field. 

If you have no idea in which area you're an expert think again. Remember the days o CV writing where you have to write about your skills and how you made a difference in your job. Let's do the same with your brand. 

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