I just watched a documentary about the emergence of content marketing by the content marketing institute and it was fascinating. Why?
Because the old ways of doing marketing, using persuasion, being the one who speaks the loudest, having all the attention, these over barely in your face tricks do not work anymore. Why?Read More
10. Create on brand visual content - summary
This is the last blog post of the series about helping you to design visual content for your brand. This post will cover and summarise all the topics I went through.A 10 week summary about creating consistent visual contentRead More
4.Planning your variable visual content
Following on from week 3, this week we're focusing on planning for your variable visual content. We live in a visual world and when you consider, the number of social media you have to publish on, your blog posts, and your static content, I can feel your head starting spinning! Mine does!
Lost about who is your ideal client is? Read on...
"Ideal Client" feels like a sticky word that we can't get out of our brain these days, we hear it in every marketing post and this one! To be honest, it took me while to understand what an ideal client was, why should I only speak to one persona?Read More