Posts tagged pinterest
How to Tell A visual story with Your Brand

We’re well aware of how to write a story with words, years of being taught English and other languages at school have given us the tools for telling a story. And if you're lost for words, don’t despair. There’s always a copywriter who can apply their magic.

Now, I'm afraid to tell you that we live in a world that relies heavily on visuals. You'll need strong visuals to support your words. Images on any marketing you put out there represent the essence of your content.

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How to Use Visuals to Attract Your Dream Client

One element a lot of small business owners struggle with is encouraging their dream client to interact with their brand. Posting engaging visuals that say something about your brand and tell a story is a great way to invite your ideal audience to join your tribe and connect with you.

This week on the blog I share ideas about how to use visuals to attract your dream client. How are you using visuals to attract your dream client?

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Create a clear direction for your visual brand strategy

Pinterest is undoubtedly my favourite social media. I use Pinterest as a tool for inspiration, creating ideas for personal, editorial photo shoot and working with clients on every personal branding and portrait shoot.

We use the board not only for their photoshoot, also for the creative direction, including the brand colours, the moods, the props that will be part of the photoshoot with the idea to narrow it down to a clear visual strategy. 

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Create highly visible pins

I might be a little bit biased writing about Pinterest, as I’m an avid fan. I’m attracted to visuals like a moth to a flame. I spend time daily on Pinterest to engage, be inspired, share and content.

You might be deterred, thinking, "not another social media platform to add to my social media campaign". Trust me, I know the feeling! But, I'll tell you a secret! Plan ahead, prepare your content and automate. Here are some facts that might convince you to be on Pinterest!

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