Struggling to get your business off the ground? Who said you need you need to do it alone? Get help from people you admire, develop relationships, build new connections. Don’t expect overnight results you’re in it for the long term. When we set up business we think we have to do it all alone. The quickest way to build up your brand and business is to reach out to other small businesses, share your content, contribute as a guest blogger, start chatting to like minded businesses, and get influencers on board. Create a network around your brand that will help you grow your business and get you clients.Read More
Setting up a business is the easy part, once you have chosen your target market how do you stand out in the crowd? Going niche is one way, catering for a particular field will reduce the number of clients to target, it will also make you stand out as the specialist to go to. When you are looking for an expert, would you rather go for the generalist or the specialist? Here are ten reasons which might convince you to go niche.Read More
To get noticed on social media you will need to stand out with great visual, 90% of information that comes to the brain is visual, so if you want readers to stop and read about how you can help them, grab their attention with images, infographics and videos. It's a no brainer that articles with images get 94% more viewers and with the digital information overload we're bombarded on a daily basis, attention spans are shorter than ever, so make sure you put time and efforts into your visual content. Add quotes and questions to your images to create impact like a comma in a sentence. For an accurate personal touch use images created by you an other options is to acquire stock styled photography. Here are 5 tools that will get you started!Read More
How do you stand out in a crowded market?
Imagine you are at the point of launching your new business, or you just launched it. You are looking on, inspired by other successful entrepreneurs. You followed step-by-step webinars, subscribed to posts, newsletters, bought quite a few online courses, about marketing and selling yourself. You feel very excited and ready to launch. Something seems to be missing though, you seem to have forgotten about putting yourself into the picture.Read More
This week I want to introduce to the idea of showing yourself more in your business, I can’t stress enough that what sets you apart from other brands is YOU.Read More
In the brand clarity series, this post build up from knowing your ideal client and understanding your mission. This post will help go even further, thinking about ways you can distinguish yourself in serving this client.Read More
"YOU" in your brand to create a unique brand experience
Got a personal brand? A personal brand is centred around you, you're the drive behind the business, the image of it, which makes it key to identify the YOU in your brand, ie. your values, your promise to your customer and the brand experience you're giving to your clients.
Lost about who is your ideal client is? Read on...
"Ideal Client" feels like a sticky word that we can't get out of our brain these days, we hear it in every marketing post and this one! To be honest, it took me while to understand what an ideal client was, why should I only speak to one persona?Read More
1.PUT YOURSELF IN THE STORY
Show the behind the scene, this could be showing your workspace, your favourite coffee where you sometimes hang out to escape the home office. Create inspiration around your story, your environment. Add images to every product you sell, 93% of buyers online say images is the number 1 factor when buying a product.Read More
Will help you stop staring at the screen and get you moving to write and connect with your audience!
You must have heard a lot about content marketing, if not please look it up! We are in an economy where content is gold! Not just any content! The way to build a tribe around your business is by providing useful information with the idea of developing a relationship with your audience and understand their pain pointRead More
First impressions are based on visuals. Every day we tend to skim through zillions of websites and if we don't trust what we see we're not going to spare much time to read the content!
Great design, will create a great first impression, why?
Connie was the lucky "2016 portrait competition winner", she lives in Connecticut and was very excited to visit London for the first time with her family in June earlier this year. The trip was the perfect opportunity to match her modern and inspiring custom made jewellery brand, with the Cool London look.Read More
You're very proud, you've built a business who's the essence of what you stand for, and people get you completely. They love connecting with you; feel inspired by your lifestyle, comment on everything you've put out there recently. There's only one main issue you haven't taken seriously, is that even possible, you're so dedicated to your business? You know what I'm talking about are you? Yes, you still haven't put yourself out here, even though this is your personal brand you're hiding behind your small profile image selfie!Read More
Are you lost? Feeling that the life you are living today isn't aligned with your true purpose? Feel inspired by Marie's brand story and how she did it, finding her way to create a brand focused on her values. When Marie from LifePassionCoaching came to see me discuss her new business and website, I was very taken by her story.Read More