Posts tagged personal branding
How to stand out in a crowded market

How do you stand out in a crowded market?

Imagine you are at the point of launching your new business, or you just launched it. You are looking on, inspired by other successful entrepreneurs. You followed step-by-step webinars, subscribed to posts, newsletters, bought quite a few online courses, about marketing and selling yourself. You feel very excited and ready to launch. Something seems to be missing though, you seem to have forgotten about putting yourself into the picture.

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Identify the YOU in your brand

"YOU" in your brand to create a unique brand experience

Got a personal brand? A personal brand is centred around you, you're the drive behind the business, the image of it, which makes it key to identify the YOU in your brand, ie. your values, your promise to your customer and the brand experience you're giving to your clients.

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Lost about who is your ideal client is? Read on...

Lost about who is your ideal client is? Read on...

"Ideal Client" feels like a sticky word that we can't get out of our brain these days, we hear it in every marketing post and this one! To be honest, it took me while to understand what an ideal client was, why should I only speak to one persona?

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5 Ideas to create on brand visual marketing

1.PUT YOURSELF IN THE STORY

Show the behind the scene, this could be showing your workspace, your favourite coffee where you sometimes hang out to escape the home office. Create inspiration around your story, your environment. Add images to every product you sell, 93% of buyers online say images is the number 1 factor when buying a product. 

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5 Steps to help you curating content for your audience

Curating content

Will help you stop staring at the screen and get you moving to write and connect with your audience!

You must have heard a lot about content marketing, if not please look it up! We are in an economy where content is gold! Not just any content! The way to build a tribe around your business is by providing useful information with the idea of developing a relationship with your audience and understand their pain point

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8 Ways of brand building you didn't even think of

Here are 8 ideas to help brand building!

1. Reach out to someone you admire in your field

Find the people that gravitate around your area of business, you don't necessarily have to reach the top, build a relationship with someone who could help you promote your brand to their community. Build the relationship first, follow, comment, get yourself noticed.

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Grow your audience with great design!

First impressions are based on visuals. Every day we tend to skim through zillions of websites and if we don't trust what we see we're not going to spare much time to read the content! 

Great design, will create a great first impression, why?

 

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Featured Photoshoot - Meet Connie The Designer Behind True Word Jewelry

Connie was the lucky "2016 portrait competition winner", she lives in Connecticut and was very excited to visit London for the first time with her family in June earlier this year. The trip was the perfect opportunity to match her modern and inspiring custom made jewellery brand, with the Cool London look.

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How to create buzz with your personal brand?

You're very proud, you've built a business who's the essence of what you stand for, and people get you completely. They love connecting with you;  feel inspired by your lifestyle, comment on everything you've put out there recently. There's only one main issue you haven't taken seriously, is that even possible, you're so dedicated to your business? You know what I'm talking about are you? Yes, you still haven't put yourself out here, even though this is your personal brand you're hiding behind your small profile image selfie!

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How Marie found her way - The story behind her brand

Are you lost? Feeling that the life you are living today isn't aligned with your true purpose? Feel inspired by Marie's brand story and how she did it, finding her way to create a brand focused on her values. When Marie from LifePassionCoaching came to see me discuss her new business and website, I was very taken by her story. 

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