Setting up a business is the easy part, once you have chosen your target market how do you stand out in the crowd? Going niche is one way, catering for a particular field will reduce the number of clients to target, it will also make you stand out as the specialist to go to. When you are looking for an expert, would you rather go for the generalist or the specialist? Here are ten reasons which might convince you to go niche.Read More
I just watched a documentary about the emergence of content marketing by the content marketing institute and it was fascinating. Why?
Because the old ways of doing marketing, using persuasion, being the one who speaks the loudest, having all the attention, these over barely in your face tricks do not work anymore. Why?Read More