Content marketing, while useful, can be a time-consuming task. What if I told you that you could save a lot of time when it comes to content creation, while still delivering the same impressive results? Instead of spending hours every week coming up with new content, you could make your existing content work harder for you. The simple trick is repurposing old content, by turning written content into visuals to create something entirely new…Read More
This week on the blog I touch upon using stock photography for your visual content. I understand that visual content creation can be a real hassle from a small business, in this post you will understand the importance of using visual content and what to look for when buying and curating images that are on brand.Read More
Last week I started to introduce the topic of brand story and how to gear your story towards impact. The beautiful thing about brand storytelling is that it allows you to develop a lot of ideas for visual content.Read More
6.Ideas for your variable content
Going along with the previous weeks, we're moving into thinking about what you will put into your variable content and the key elements to consider. Variable content is another challenge, as you will need a flow of images to keep it relevant and fresh. So how do we go from there?Read More
3.Planning your static visual content
Welcome back we're already starting week 3 can you believe it! Last week I introduced you to static and variable visual content, for your brand. This week I will help you publishing more consistent content by planning ahead. Like doing your accounts (which I know you hate doing), we have to start from the number of places you want to post images, you also need to consider what I would call your static and variable images content and what you want to put in them.
2.How to Tell Your Brand Story
Your brand story will unfold from these key elements. This week we start thinking about how you want to tell your brand story. When you think about your brand what is the story and how will you tell it? There's two type of content you will have to consider:
How to Design and Create Your Visual Content
In this 10 Posts series, you will learn about the knots and bolts on how to plan for and create on-brand images for your visual marketing and brand content.
I too often see visual content as the relegated branding task.