Case studies can be an amazingly powerful tool when it comes to generating and winning new business. When you get them just right, great case studies could save you a lot of time. In having amazing case studies on your website or portfolio, you can present your work to potential new clients in an attractive and easily digestible way, which could limit the number or questions a new client or customer might have for you, and could even eliminate any hesitation or uncertainty.Read More
Last week I started to introduce the topic of brand story and how to gear your story towards impact. The beautiful thing about brand storytelling is that it allows you to develop a lot of ideas for visual content.Read More
I just watched a documentary about the emergence of content marketing by the content marketing institute and it was fascinating. Why?
Because the old ways of doing marketing, using persuasion, being the one who speaks the loudest, having all the attention, these over barely in your face tricks do not work anymore. Why?Read More