I’m presenting 5 business and non business books that have helped me stay motivated, and fuelled my inspiration. I hope they will inspire you as well.Read More
Having a brand is your opportunity to stand out and make a statement about what your brand stands for. But what about if you haven’t got one? Or made one yet?
So what are brand statements? In a nutshell, it’s about telling you what you do, no hello I'm Maria, a designer. How do you think this information will stick with the person you are just talking to? Yes, you’ve got it.
If you haven’t got a clear statement don’t worry, this post is here to help you create a brand statement!Read More
No matter what stage you are at in your entrepreneurial journey you’re likely to find that you go through phases of comparing yourself to other entrepreneurs, or your business to other businesses. For every business owner the journey is completely unique, and this is often what makes our business compelling – our own personal story and journey – but all too often we are keen to cover this up, to appear more like the businesses that we admire.Read More
Creating a digital footprint and a presence for yourself online is however vital as an entrepreneur. It’s important to showcase what you do and who you are, to build relationships and a repertoire with your audience. It is possible to comfortably promote yourself as an introvert online, read on to discover my top tips…Read More
Defining how you want someone to feel when they interact with your brand is key to encouraging potential customers to engage with you, and respond in a way that ultimately helps you build relationships, positive experiences and of course sales.Read More
Analysing data is key to shape your digital marketing strategy, particularly when it comes to visuals on social media. Without data, this leaves us guessing in the dark, and while you might hit the mark sometimes, you might massively miss the mark otherwise. What if you could always hit the mark though, every single time you publish a new post on social?Read More
You must have read a lot about me stamping on defining your brand with keywords, it doesn't like it will make a big shift but it will.
The 3 words you choose will have full meaning and help you get unstuck in defining your brand and being clear in your strategies.Read More
In my mission to help you create a consistent and distinctive brand, I will hopefully convince you to work towards brand consistency across all your brand touch points.
What do I mean by consistency?Read More
In the brand clarity series, this post build up from knowing your ideal client and understanding your mission. This post will help go even further, thinking about ways you can distinguish yourself in serving this client.Read More
Getting Clarity about your branding is like going on a self-development journey in this next step, you have to ask yourself the right questions in order to move forward. In this post I will help how to define and use your brand voice.Read More
I think we're extremely lucky to live in a time where you can target the people you want to work with and not just adapting what you do to the masses. You can shape a dream client from what you create and this is what I am going to speak today.
After last's week post you should have more clarity about starting out as a brand and visioning your client's journey. This week I want to it narrow down that client.Read More
Create a powerful personal brand
How can your brand and personality be so closely related? I will speak from experience here. When you start out your business you're rather in a fearful position and full of doubts. How will my product come across, will people buy from me? How will I make money, what is the competition doing?