Posts tagged brandmarketing
Make a statement with your brand

Having a brand is your opportunity to stand out and make a statement about what your brand stands for. But what about if you haven’t got one? Or made one yet?

So what are brand statements? In a nutshell, it’s about telling you what you do, no hello I'm Maria, a designer. How do you think this information will stick with the person you are just talking to? Yes, you’ve got it.

If you haven’t got a clear statement don’t worry, this post is here to help you create a brand statement!

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How to Promote Yourself Online When You’re an Introvert

Creating a digital footprint and a presence for yourself online is however vital as an entrepreneur. It’s important to showcase what you do and who you are, to build relationships and a repertoire with your audience. It is possible to comfortably promote yourself as an introvert online, read on to discover my top tips…

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Using Data and Feedback to Develop Your Brand Visual Strategy

Analysing data is key to shape your digital marketing strategy, particularly when it comes to visuals on social media. Without data, this leaves us guessing in the dark, and while you might hit the mark sometimes, you might massively miss the mark otherwise. What if you could always hit the mark though, every single time you publish a new post on social?

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Why it pays to be authentic if you're strategic about it

Don’t we all crave authenticity? We live in a paradox world it seems though when crawling through all these beautiful Instagram accounts, browsing through feeds that make you think "their life looks so perfect! How does it make you feel? Deflated, yes it does happen especially to us creatives who suffer from chronic comparitis.
I will tell you something that is no secret, Instagram feeds are not about real life they’re about brand representation and what doesn’t fit with the brand isn't shown and this should apply to your brand as well. 

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Welcome to the Fascinating World of Content Marketing

I just watched a documentary about the emergence of content marketing by the content marketing institute and it was fascinating. Why?

Because the old ways of doing marketing, using persuasion, being the one who speaks the loudest, having all the attention, these over barely in your face tricks do not work anymore. Why?

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Get Clarity About Your dream Client

I think we're extremely lucky to live in a time where you can target the people you want to work with and not just adapting what you do to the masses. You can shape a dream client from what you create and this is what I am going to speak today.

After last's week post you should have more clarity about starting out as a brand and visioning your client's journey. This week I want to it narrow down that client.

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Designing Your Visual Content - 9. How to create visual content for my brand

 9. How to create visual content for my brand

This week I will give you some basics to create your visual content. My intention is not to teach you photography in a blog but give you some steps to create images for your variable and static content.

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How a powerful personal brand will enhance your personal life

Create  a powerful personal brand

How can your brand and personality be so closely related? I will speak from experience here. When you start out your business you're rather in a fearful position and full of doubts. How will my product come across, will people buy from me? How will I make money, what is the competition doing?

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