Giveaways are a great way to build up brand awareness and grow you email list. With giveaways, you are giving away your time and money, so you want to make sure that what you’re giving away will attract the right audience and serves its purpose.Read More
To help you create a consistent brand, this week I will help you develop a style guide. What does a style guide consist of?Read More
Having a brand is your opportunity to stand out and make a statement about what your brand stands for. But what about if you haven’t got one? Or made one yet?
So what are brand statements? In a nutshell, it’s about telling you what you do, no hello I'm Maria, a designer. How do you think this information will stick with the person you are just talking to? Yes, you’ve got it.
If you haven’t got a clear statement don’t worry, this post is here to help you create a brand statement!Read More
Creating a digital footprint and a presence for yourself online is however vital as an entrepreneur. It’s important to showcase what you do and who you are, to build relationships and a repertoire with your audience. It is possible to comfortably promote yourself as an introvert online, read on to discover my top tips…Read More
Defining how you want someone to feel when they interact with your brand is key to encouraging potential customers to engage with you, and respond in a way that ultimately helps you build relationships, positive experiences and of course sales.Read More
Analysing data is key to shape your digital marketing strategy, particularly when it comes to visuals on social media. Without data, this leaves us guessing in the dark, and while you might hit the mark sometimes, you might massively miss the mark otherwise. What if you could always hit the mark though, every single time you publish a new post on social?Read More
Why should you have a mailing list? You've probably heard this a million time by now, but now from me yet. What does a mailing list get to do with branding? A mailing list is a great tool to build a long-term relationship and keep present in your audience's mind.Read More
Last week I started to write about how to connect and get more engagement from your tribe.
This week I invite you with expand your reach with more ideas to help engage and connect with your audience, and this week we will be focusing on collaborating.Read More
Don’t we all crave authenticity? We live in a paradox world it seems though when crawling through all these beautiful Instagram accounts, browsing through feeds that make you think "their life looks so perfect! How does it make you feel? Deflated, yes it does happen especially to us creatives who suffer from chronic comparitis.
I will tell you something that is no secret, Instagram feeds are not about real life they’re about brand representation and what doesn’t fit with the brand isn't shown and this should apply to your brand as well.
I just watched a documentary about the emergence of content marketing by the content marketing institute and it was fascinating. Why?
Because the old ways of doing marketing, using persuasion, being the one who speaks the loudest, having all the attention, these over barely in your face tricks do not work anymore. Why?Read More
In my mission to help you create a consistent and distinctive brand, I will hopefully convince you to work towards brand consistency across all your brand touch points.
What do I mean by consistency?Read More
How are you getting on in your journey towards brand clarity? Brand's value and mission is not always something we think about from the start when we set up a business, but it's what will set you apart.Read More
I think we're extremely lucky to live in a time where you can target the people you want to work with and not just adapting what you do to the masses. You can shape a dream client from what you create and this is what I am going to speak today.
After last's week post you should have more clarity about starting out as a brand and visioning your client's journey. This week I want to it narrow down that client.Read More
Brand clarity what it means and how you will benefit.
In this blog post, you will understand how you can benefit from being clear about your branding, who you serve and what you stand for.
My mission for 2018 is to help you with brand clarity,Read More
9. How to create visual content for my brand
This week I will give you some basics to create your visual content. My intention is not to teach you photography in a blog but give you some steps to create images for your variable and static content.Read More
Create a powerful personal brand
How can your brand and personality be so closely related? I will speak from experience here. When you start out your business you're rather in a fearful position and full of doubts. How will my product come across, will people buy from me? How will I make money, what is the competition doing?