Posts tagged branding
The key lessons in branding and why it's important

Branding is a subject I fell in love with, no surprise there, in the book that I am about to launch next week I will introduce the all the business failure I have experience and how I learned branding the hard way.

What I love about branding is that it’s about you, your story and what makes you unique as a brand. There’s no better way to stand out than showing what makes you unique and this your brand’s job!

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Why you Should Stop Comparing Yourself to the Business Next Door

No matter what stage you are at in your entrepreneurial journey you’re likely to find that you go through phases of comparing yourself to other entrepreneurs, or your business to other businesses. For every business owner the journey is completely unique, and this is often what makes our business compelling – our own personal story and journey – but all too often we are keen to cover this up, to appear more like the businesses that we admire.

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How to stand out in a crowded market

How do you stand out in a crowded market?

Imagine you are at the point of launching your new business, or you just launched it. You are looking on, inspired by other successful entrepreneurs. You followed step-by-step webinars, subscribed to posts, newsletters, bought quite a few online courses, about marketing and selling yourself. You feel very excited and ready to launch. Something seems to be missing though, you seem to have forgotten about putting yourself into the picture.

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How to create a brand story with impact

Storytelling is big in marketing these days, I am not surprised, who doesn’t love a story? A story binds us together, makes us vibrate and emotional, with so much competition out there it's a sure way to stand out! But for a brand story to be relevant and make sense to your ideal client, you need to follow a few steps.

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Designing Your Visual Content -10. Create on brand visual content - summary

10. Create on brand visual content - summary

This is the last  blog post of the series about helping you to design visual content for your brand. This post will cover and summarise all the topics I went through.A 10 week summary about creating consistent visual content

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5 Ideas to create on brand visual marketing

1.PUT YOURSELF IN THE STORY

Show the behind the scene, this could be showing your workspace, your favourite coffee where you sometimes hang out to escape the home office. Create inspiration around your story, your environment. Add images to every product you sell, 93% of buyers online say images is the number 1 factor when buying a product. 

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8 Ways of brand building you didn't even think of

Here are 8 ideas to help brand building!

1. Reach out to someone you admire in your field

Find the people that gravitate around your area of business, you don't necessarily have to reach the top, build a relationship with someone who could help you promote your brand to their community. Build the relationship first, follow, comment, get yourself noticed.

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What to wear for your photo shoot?

The big question! It’s one of the questions that I receive most on a phone consultation for your photo shoot. Let’s admit it, clothes are much more than clothes, they’re about self-expression, who you are and what you stand for!

Let’s put your mind at ease first; there’s no right or wrong decision when choosing an outfit for your photo shoot, it’s always great to keep in mind what you want to express, the mood, the vibe. You might already have some specific outfits in mind. One of my clients had selected gorgeous, colourful and vibrant silk dresses from a designer who’s philosophy is 'beauty is dressing women by listening to their soul and stirring their passion', that’s just wonderful don’t you think?

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Tell a visual story with your brand

We’re well aware of how to write a story with words, years of being taught English and other languages at school have given us the tools for telling a story. And if you're lost for words, don’t despair. There’s always a copywriter who can apply their magic.

Now, I'm afraid to tell you that we live in a world that relies heavily on visuals. You'll need strong visuals to support your words. Images on any marketing you put out there represent the essence of your content.

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Create highly visible pins

I might be a little bit biased writing about Pinterest, as I’m an avid fan. I’m attracted to visuals like a moth to a flame. I spend time daily on Pinterest to engage, be inspired, share and content.

You might be deterred, thinking, "not another social media platform to add to my social media campaign". Trust me, I know the feeling! But, I'll tell you a secret! Plan ahead, prepare your content and automate. Here are some facts that might convince you to be on Pinterest!

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10 Reasons why you need a destination photoshoot

Well, this year I have decided to extend my offering, I love working on location creating new stories for your brand integrating your message, adding style and mood to generate great visual content.

As I explained in my previous post, when you design visual content, you want a variety of images, pictures that tell a story, with multiple uses for your blog posts, share on social media, inspire, you don't just want generic images which are not relevant to what you do and what you stand for!

Here are 10 Reasons why a destination photo shoot might be of value to your brand

 

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Grow your audience with great design!

First impressions are based on visuals. Every day we tend to skim through zillions of websites and if we don't trust what we see we're not going to spare much time to read the content! 

Great design, will create a great first impression, why?

 

Schedule

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