Posts tagged Photography
10 tools to help you grow your business and free more time.

10 Tools to help you grow your business

There’s no denying that going into business on your own after a rather well-paved career will leave you with a lot of decisions to make. Choosing which software and tools to best help you, as these decisions were usually made for you in a well-compartmented organisation with well-defined roles, is just a start.

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What to wear for your photo shoot?

The big question! It’s one of the questions that I receive most on a phone consultation for your photo shoot. Let’s admit it, clothes are much more than clothes, they’re about self-expression, who you are and what you stand for!

Let’s put your mind at ease first; there’s no right or wrong decision when choosing an outfit for your photo shoot, it’s always great to keep in mind what you want to express, the mood, the vibe. You might already have some specific outfits in mind. One of my clients had selected gorgeous, colourful and vibrant silk dresses from a designer who’s philosophy is 'beauty is dressing women by listening to their soul and stirring their passion', that’s just wonderful don’t you think?

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Tell a visual story with your brand

We’re well aware of how to write a story with words, years of being taught English and other languages at school have given us the tools for telling a story. And if you're lost for words, don’t despair. There’s always a copywriter who can apply their magic.

Now, I'm afraid to tell you that we live in a world that relies heavily on visuals. You'll need strong visuals to support your words. Images on any marketing you put out there represent the essence of your content.

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Create highly visible pins

I might be a little bit biased writing about Pinterest, as I’m an avid fan. I’m attracted to visuals like a moth to a flame. I spend time daily on Pinterest to engage, be inspired, share and content.

You might be deterred, thinking, "not another social media platform to add to my social media campaign". Trust me, I know the feeling! But, I'll tell you a secret! Plan ahead, prepare your content and automate. Here are some facts that might convince you to be on Pinterest!

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