To help you create a consistent brand, this week I will help you develop a style guide. What does a style guide consist of?Read More
Branding is a subject I fell in love with, no surprise there, in the book that I am about to launch next week I will introduce the all the business failure I have experience and how I learned branding the hard way.
What I love about branding is that it’s about you, your story and what makes you unique as a brand. There’s no better way to stand out than showing what makes you unique and this your brand’s job!Read More
Having a brand is your opportunity to stand out and make a statement about what your brand stands for. But what about if you haven’t got one? Or made one yet?
So what are brand statements? In a nutshell, it’s about telling you what you do, no hello I'm Maria, a designer. How do you think this information will stick with the person you are just talking to? Yes, you’ve got it.
If you haven’t got a clear statement don’t worry, this post is here to help you create a brand statement!Read More
No matter what stage you are at in your entrepreneurial journey you’re likely to find that you go through phases of comparing yourself to other entrepreneurs, or your business to other businesses. For every business owner the journey is completely unique, and this is often what makes our business compelling – our own personal story and journey – but all too often we are keen to cover this up, to appear more like the businesses that we admire.Read More
Creating a digital footprint and a presence for yourself online is however vital as an entrepreneur. It’s important to showcase what you do and who you are, to build relationships and a repertoire with your audience. It is possible to comfortably promote yourself as an introvert online, read on to discover my top tips…Read More
Defining how you want someone to feel when they interact with your brand is key to encouraging potential customers to engage with you, and respond in a way that ultimately helps you build relationships, positive experiences and of course sales.Read More
When it comes to our business Instagram accounts we are all super meticulous. Taking ages to find the perfect images to fit our brand aesthetic, there are even tools that let you play around with images on your feed, to make sure you’re happy with the overall look before you publish anything.Read More
Don’t we all crave authenticity? We live in a paradox world it seems though when crawling through all these beautiful Instagram accounts, browsing through feeds that make you think "their life looks so perfect! How does it make you feel? Deflated, yes it does happen especially to us creatives who suffer from chronic comparitis.
I will tell you something that is no secret, Instagram feeds are not about real life they’re about brand representation and what doesn’t fit with the brand isn't shown and this should apply to your brand as well.
In my mission to help you create a consistent and distinctive brand, I will hopefully convince you to work towards brand consistency across all your brand touch points.
What do I mean by consistency?Read More
In the brand clarity series, this post build up from knowing your ideal client and understanding your mission. This post will help go even further, thinking about ways you can distinguish yourself in serving this client.Read More
How are you getting on in your journey towards brand clarity? Brand's value and mission is not always something we think about from the start when we set up a business, but it's what will set you apart.Read More
Getting Clarity about your branding is like going on a self-development journey in this next step, you have to ask yourself the right questions in order to move forward. In this post I will help how to define and use your brand voice.Read More
Let's go back to basics
In my mission to help you with brand clarity, I will take you on a brand journey with the next few weeks blog posts.
This first blog post will take you back to basics; you might already have a business for a few years or just starting out. Where ever you're you might need more clarity on your branding or more focus on your business as a brand.Read More
Brand clarity what it means and how you will benefit.
In this blog post, you will understand how you can benefit from being clear about your branding, who you serve and what you stand for.
My mission for 2018 is to help you with brand clarity,Read More
9. How to create visual content for my brand
This week I will give you some basics to create your visual content. My intention is not to teach you photography in a blog but give you some steps to create images for your variable and static content.Read More
3.Planning your static visual content
Welcome back we're already starting week 3 can you believe it! Last week I introduced you to static and variable visual content, for your brand. This week I will help you publishing more consistent content by planning ahead. Like doing your accounts (which I know you hate doing), we have to start from the number of places you want to post images, you also need to consider what I would call your static and variable images content and what you want to put in them.
We’re well aware of how to write a story with words, years of being taught English and other languages at school have given us the tools for telling a story. And if you're lost for words, don’t despair. There’s always a copywriter who can apply their magic.
Now, I'm afraid to tell you that we live in a world that relies heavily on visuals. You'll need strong visuals to support your words. Images on any marketing you put out there represent the essence of your content.Read More
Meeting Kelly, you will be enthused by her passion and warm personality. Kelly is an award winning wedding planner, the creative mind behind The Bespoke Wedding Company. When she got married she realised that a lot of choices she made for her wedding were self-imposed by "what everyone did" it later came to her that she could have had anything she wanted for her Wedding!Read More