Increasing your visibility online
In this age of information overload, and being at the mercy of the algorithm one way to help you increase your online visibility and stand out from the crowded screen is by creating useful and fresh content for your readers.
We are in the age of content marketing but creating content is not enough anymore, with over 400 millions blogs online there’s very little chance for your ideal client to find your blog via search engines. Create content and distribute it on social media, platforms like Medium and Pinterest.
The first step is creating well-researched online content for your readers.
Help them keeping abreast with the latest, relevant, information on your blog. Make sure you have a clear understanding of what they want to read, be clear on what you're standing for and who your reader is.
Help your writing by being organised, set a day in the week to write and research, use an editorial calendar, create a list of 100 blog posts that will assist your readers so you won't be lost for ideas about what to write for your weekly posts. i.e. If your business is about wedding planning, write about venues, how to select the best venues.
Are a good topic to create blog posts from, do your clients/readers have specific questions about your products and services? Survey your audience about what they would like to learn from you.
Research topics on Buzzmo, the Huffington post and more specialised blogs and website where your audience would look for help about their problems.
Remix old content, the secret about content marketing is quality rather than quantity and Google is always after fresh content, you can remix your old blog posts by rewriting some the content and updating it.
2. Write from a place of sharing and helping
Your readers want useful information. By doing your daily 30 minutes content research for your readers, trawling websites, following specific blogs, researching, you will give your audience valuable information that they don't have time to find by themselves.
Every week your readers will gleefully read your content, they will trust your expertise because you truly understand their problems, and bringing the ideal solutions through your regular updates.
Content can take any shapes and form; you don't have to write a three pages article, every other day. People love photos, videos, infographics, quick and easy tips that they can apply directly to their daily life and business.
Tools like Infogram will help you create charts that have a visual impact; you can then share these images on your blog or social media.
By creating regular content, you will not only increase your online visibility but also extend your community of followers and build trust. People will refer to you as the expert, value what you have to say but also spread the word about you.
3. Distribution of your content
Remember these numbers, spend 20% creating your content and 80% promoting, it. Your ideal client won't find your blog via your blog post, you need to distribute your content via social media, and Pinterest, you can create 2-3 pins and share your posts on Pinterest
4. A call to action
Once you have posted your weekly post don't forget the call to action, ask your audience to share your posts, ask about feedback did they find this information relevant, what else would be helpful, by creating interaction you will build a trustful relationship.
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