Posts in art direction
3 Reasons Why Beautiful Visuals Aren’t Just Important on Instagram

When it comes to our business Instagram accounts we are all super meticulous. Taking ages to find the perfect images to fit our brand aesthetic, there are even tools that let you play around with images on your feed, to make sure you’re happy with the overall look before you publish anything.

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How to Use Stock Images to Enhance Your Content

This week on the blog I touch upon using stock photography for your visual content. I understand that visual content creation can be a real hassle from a small business, in this post you will understand the importance of using visual content and what to look for when buying and curating images that are on brand.

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Create a clear direction for your visual brand strategy

Pinterest is undoubtedly my favourite social media. I use Pinterest as a tool for inspiration, creating ideas for personal, editorial photo shoot and working with clients on every personal branding and portrait shoot.

We use the board not only for their photoshoot, also for the creative direction, including the brand colours, the moods, the props that will be part of the photoshoot with the idea to narrow it down to a clear visual strategy. 

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How to develop visual content from your brand story - part two

After last's week post, I will help you find more ideas to develop visual content from your brand story.
How did you get along with the ideas I shared with you last week? I hope that I managed to sparkle some visual content ideas for you?
As a reminder, we talked about developing visual content from YOU, your products and services, presenting your team, the behind the scene.

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How to create a brand story with impact

Storytelling is big in marketing these days, I am not surprised, who doesn’t love a story? A story binds us together, makes us vibrate and emotional, with so much competition out there it's a sure way to stand out! But for a brand story to be relevant and make sense to your ideal client, you need to follow a few steps.

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Designing Your Visual Content -10. Create on brand visual content - summary

10. Create on brand visual content - summary

This is the last  blog post of the series about helping you to design visual content for your brand. This post will cover and summarise all the topics I went through.A 10 week summary about creating consistent visual content

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Designing Your Visual Content - 9. How to create visual content for my brand

 9. How to create visual content for my brand

This week I will give you some basics to create your visual content. My intention is not to teach you photography in a blog but give you some steps to create images for your variable and static content.

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Designing Your Visual Content - 8.Where to find Images for my brand

 8.Where to find Images for my brand

This week we're focusing on the most important topic of this series your visual content. To create and curate content you have a variety of options in mind you just have to remember of being consistent and staying on brand when you choose your images.

In the last few weeks I went through explaining and planning for your static and variable content. To finding content for your static content will be more challenging as you will have to step in the images and put yourself on the spot to tell your story, how are you going to to do that?

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Designing Your Visual Content - 6. Ideas for your variable content

6.Ideas for your variable content

Going along with the previous weeks, we're moving into thinking about what you will put into your variable content and the key elements to consider. Variable content is another challenge, as you will need a flow of images to keep it relevant and fresh. So how do we go from there?

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Designing Your Visual Content - 5.Ideas for your static content

5. for your static content

This week we're moving from the planning element into actually thinking about what we will put into your visual content. Which are the essential elements to consider for your static content - where do you need images?  Your main common denominator for your static visual content will be your brand story. You need to be clear about your brand message and story before working on your images.

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Designing Your Visual Content - 4.Planning for your variable content

4.Planning your variable visual content

Following on from week 3, this week we're focusing on planning for your variable visual content. We live in a visual world and when you consider, the number of social media you have to publish on, your blog posts, and your static content, I can feel your head starting spinning! Mine does!

 

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Designing Your Visual Content -3.Planning your static visual content

3.Planning your static visual content

Welcome back we're already starting week 3 can you believe it! Last week I introduced you to static and variable visual content, for your brand. This week I will help you publishing more consistent content by planning ahead. Like doing your accounts (which I know you hate doing), we have to start from the number of places you want to post images, you also need to consider what I would call your static and variable images content and what you want to put in them.

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Designing Your Visual Content - 2. How to Tell Your Brand Story

2.How to Tell Your Brand Story

Your brand story will unfold from these key elements. This week we start thinking about how you want to tell your brand story. When you think about your brand what is the story and how will you tell it? There's two type of content you will have to consider:

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A 10 Week Series - How To Design and Create Your Visual Content - Week 1

How to Design and Create Your Visual Content

In this 10 Posts series, you will learn about the knots and bolts on how to plan for and create on-brand images for your visual marketing and brand content.

I too often see visual content as the relegated branding task.

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