Posts in Marketing
In need of some inspiration look inside and outside your niche

Your business is constant work for progress, which means that continuous learning and development are critical. Sometimes where you’re so focused on your niche, networking with the same group of people, your creativity might stall at some points and your focus pretty limited on the horizon line. How can you rekindle your creativity and go fishing for new ideas? It might be time to open your circle and expand your horizon.

Read More
serve your audience create a resource library

A resource page is exactly what it says on the tin. A dedicated page on your site, on which you share recommendations of the products, apps, tools and services you use in your business/daily life. Ideally focused around your niche. You can even link to articles from other relevant websites that might be helpful for your readers.

Read More
How to tweak your website to make a lasting impression

Website? You might think is it still flavour of the month? I don’t need a website, social media will do!

You've got a point, but social media is only one touch point, imagine social media disappears tomorrow where can your followers find you?

Your website is your home it’s your shop window, where followers, prospective clients, can find out more about you. It is your kingdom where you can set the rules and present yourself. How do you make the most of having a website and making a lasting impression, for people to come back to it?

Read More
It's the new year, set your goals for the next 3,6,12 months to stay focused

The end of the year and the beginning of a new one are time for reflection, about what you have achieved and what’s next.

I recently talked to a friend who is looking to start her own business but doesn’t want to do something as dull as setting goals. Numbers and figures can sound boring, but they also help you stay focused, be on track and adjust.

Start working from a vision board and then define how will you get there. Goals are a roadmap to help you get to the destination you’re aiming at and be strategic about it. Nothing happens by chance, and if you don’t know where you are going, you might lift off but then stay stuck after a while.

Read More
The Full Guide to Creating the Perfect Case Study

Case studies can be an amazingly powerful tool when it comes to generating and winning new business. When you get them just right, great case studies could save you a lot of time. In having amazing case studies on your website or portfolio, you can present your work to potential new clients in an attractive and easily digestible way, which could limit the number or questions a new client or customer might have for you, and could even eliminate any hesitation or uncertainty.

Read More
Why you Should Stop Comparing Yourself to the Business Next Door

No matter what stage you are at in your entrepreneurial journey you’re likely to find that you go through phases of comparing yourself to other entrepreneurs, or your business to other businesses. For every business owner the journey is completely unique, and this is often what makes our business compelling – our own personal story and journey – but all too often we are keen to cover this up, to appear more like the businesses that we admire.

Read More
Using Data and Feedback to Develop Your Brand Visual Strategy

Analysing data is key to shape your digital marketing strategy, particularly when it comes to visuals on social media. Without data, this leaves us guessing in the dark, and while you might hit the mark sometimes, you might massively miss the mark otherwise. What if you could always hit the mark though, every single time you publish a new post on social?

Read More
How to Use Visuals to Drive More Traffic to Your Site

The best visuals immediately tell us what a brand or business is about. It’s also true that most of us love visual content – it’s just the way our brains are wired. It’s easy to take in and understand and, beyond that, humans are primed to respond to visual stimulus. It’s part of our DNA. It’s no surprise then that brands using lots of striking visual content also tend to do best in the search results, attract more visitors and make more sales.

Read More