You’ve worked on your business idea for a year and know exactly where you want to head after leaving the corporate world.

If setting up a business sounds like a straightforward process, with establishing a company, email and domain name; the hardest part is defining your brand and who you’re going to serve.

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1. Not doing enough research. Businesses are often launched on the background of a passion or by spotting a gap in the market. The first step before launching, is to test your idea. For that you need to have a fairly good idea about your prospective clients. Who are...

 I am amazed how easy it is to let the words flow when you are speaking the language of passion. If you have not noticed by now, I am an introvert. I am glad that Susan Cain put a word out in the world for introverts as at some point I did wonder how I could more loud until I understood loud this is not who I am about, unless I am speaking the language of passion.

5 steps to guide you Here are the steps I took to change direction in my business 2019 has been a revealing year for me. While I've extended my photographic knowledge moved towards a more commercial direction with the ELEGANT BRAND. The type of brands I wanted to work...

Ready to consider working with a team?

When you start a business far from the idea of working with a team,  you’re very focused on yourself, your vision, your thoughts. How you’re going to drive everything past the first year while trying to keep a tight budget. It gets to the point where you’re spending hours trying to handle WordPress to discover that the template you’ve just bought is not in line with your branding! Or you’ve just lost all of you content due to a plugin.

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Curating content

Will help you stop staring at the screen and get you moving to write and connect with your audience!

You must have heard a lot about content marketing, if not please look it up! We are in an economy where content is gold! Not just any content! The way to build a tribe around your business is by providing useful information with the idea of developing a relationship with your audience and understand their pain point

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Welcome back September!

Make September your most productive month! Why not make the most of the gathered summer energy to make September your most productive month. 

In these days of wanting to rush your business, thinking of constantly promoting yourself, chasing every marketing opportunity you might have forgotten the most important, creating an emotional connection with your audience to build customer loyalty. How do you do...

Struggling to get your business off the ground? Who said you need you need to do it alone? Get help from people you admire, develop relationships, build new connections. Don’t expect overnight results you’re in it for the long term. When we set up business we think we have to do it all alone. The quickest way to build up your brand and business is to reach out to other small businesses, share your content, contribute as a guest blogger, start chatting to like minded businesses, and get influencers on board. Create a network around your brand that will help you grow your business and get you clients.

Setting up a business is the easy part, once you have chosen your target market how do you stand out in the crowd? Going niche is one way, catering for a particular field will reduce the number of clients to target, it will also make you stand out as the specialist to go to. When you are looking for an expert, would you rather go for the generalist or the specialist? Here are ten reasons which might convince you to go niche.