10 steps to create A consistent brand for a consistent brand experience

You’ve worked on your business idea for a year and know exactly where you want to head after leaving the corporate world.

If setting up a business sounds like a straightforward process, with establishing a company, email and domain name; the hardest part is defining your brand and who you’re going to serve.

5 mistakes to avoid when you are starting a business.

1. Not doing enough research. Businesses are often launched on the background of a passion or by spotting a gap in the market. The first step before launching, is to test your idea. For that you need to have a fairly good idea about your prospective clients. Who are...

Speak from a place of passion

 I am amazed how easy it is to let the words flow when you are speaking the language of passion. If you have not noticed by now, I am an introvert. I am glad that Susan Cain put a word out in the world for introverts as at some point I did wonder how I could more loud until I understood loud this is not who I am about, unless I am speaking the language of passion.

Ever thought of changing direction in your business?

5 steps to guide you Here are the steps I took to change direction in my business 2019 has been a revealing year for me. While I've extended my photographic knowledge moved towards a more commercial direction with the ELEGANT BRAND. The type of brands I wanted to work...

Why I work with a team for your commercial brand photoshoot

Ready to consider working with a team?

When you start a business far from the idea of working with a team,  you’re very focused on yourself, your vision, your thoughts. How you’re going to drive everything past the first year while trying to keep a tight budget. It gets to the point where you’re spending hours trying to handle WordPress to discover that the template you’ve just bought is not in line with your branding! Or you’ve just lost all of you content due to a plugin.

5 Steps to help you curating content for your audience

Curating content

Will help you stop staring at the screen and get you moving to write and connect with your audience!

You must have heard a lot about content marketing, if not please look it up! We are in an economy where content is gold! Not just any content! The way to build a tribe around your business is by providing useful information with the idea of developing a relationship with your audience and understand their pain point

Make September your most productive month

Welcome back September!

Make September your most productive month! Why not make the most of the gathered summer energy to make September your most productive month. 

How to build emotional connection for your brand and build customer loyalty

In these days of wanting to rush your business, thinking of constantly promoting yourself, chasing every marketing opportunity you might have forgotten the most important, creating an emotional connection with your audience to build customer loyalty. How do you do...

8 out of the box ways to build your brand

Struggling to get your business off the ground? Who said you need you need to do it alone? Get help from people you admire, develop relationships, build new connections. Don’t expect overnight results you’re in it for the long term. When we set up business we think we have to do it all alone. The quickest way to build up your brand and business is to reach out to other small businesses, share your content, contribute as a guest blogger, start chatting to like minded businesses, and get influencers on board. Create a network around your brand that will help you grow your business and get you clients.

10 reasons why you should go niche marketing

Setting up a business is the easy part, once you have chosen your target market how do you stand out in the crowd? Going niche is one way, catering for a particular field will reduce the number of clients to target, it will also make you stand out as the specialist to go to. When you are looking for an expert, would you rather go for the generalist or the specialist? Here are ten reasons which might convince you to go niche.

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10 Ways to fix your creative block

10 Ways to fix your creative block

As entrepreneurs, there’s often a lot of demand on us to fill various roles. We have to be strategic, professional, organised, and most importantly of all, creative. When it comes to desirable skill sets, rated highest is almost always creativity.

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Speak from a place of passion

Speak from a place of passion

 I am amazed how easy it is to let the words flow when you are speaking the language of passion. If you have not noticed by now, I am an introvert. I am glad that Susan Cain put a word out in the world for introverts as at some point I did wonder how I could more loud until I understood loud this is not who I am about, unless I am speaking the language of passion.

read more
Why I work with a team for your commercial brand photoshoot

Why I work with a team for your commercial brand photoshoot

Ready to consider working with a team?

When you start a business far from the idea of working with a team,  you’re very focused on yourself, your vision, your thoughts. How you’re going to drive everything past the first year while trying to keep a tight budget. It gets to the point where you’re spending hours trying to handle WordPress to discover that the template you’ve just bought is not in line with your branding! Or you’ve just lost all of you content due to a plugin.

read more
5 Steps to help you curating content for your audience

5 Steps to help you curating content for your audience

Curating content

Will help you stop staring at the screen and get you moving to write and connect with your audience!

You must have heard a lot about content marketing, if not please look it up! We are in an economy where content is gold! Not just any content! The way to build a tribe around your business is by providing useful information with the idea of developing a relationship with your audience and understand their pain point

read more

the BLOG

Hello I’m Rachel. I’m sharing tips, insights, inspiration about creating compelling visual content, build a distinctive and consistent brand to convert your audience into clients

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