Your brand is your promise to your customers’ it's much more than your logo, it has a presence on its own, it’s everything you and your brand stand for. You want your brand to speak in one voice over all your audience touchpoint, every logo, banner images, image vibe, colour tones, fonts have to give the same message to your client. Make this year, the year where you get more strategy instead of thinking as a small business, think big. Be strategic with your branding and look for brand cohesion overall brand’s touch points.Read More
You've launched your business from a place of love, with the idea of changing the world for a better place. You're still convinced that you could do more with your business, though. Here are five ways to make a difference in your brand and business.Read More
Creating a digital footprint and a presence for yourself online is however vital as an entrepreneur. It’s important to showcase what you do and who you are, to build relationships and a repertoire with your audience. It is possible to comfortably promote yourself as an introvert online, read on to discover my top tips…Read More
Defining how you want someone to feel when they interact with your brand is key to encouraging potential customers to engage with you, and respond in a way that ultimately helps you build relationships, positive experiences and of course sales.Read More
This blog post is not about teaching you marketing or branding instead inspire you in telling your brand story and how to approach a visual story with images, I hope this will give you some inspiration!Read More
Last week I started to write about how to connect and get more engagement from your tribe.
This week I invite you with expand your reach with more ideas to help engage and connect with your audience, and this week we will be focusing on collaborating.Read More
I recently surveyed my subscribers and facebook group.
About the most significant challenge that you're facing right now and the type of help, you would like to read about on this blog. The results were very informative and helpful. Thank you for engaging with me.
What came out was a request for help on how to create a brand based on what makes you unique, also understanding who is your ideal client, getting clear with your branding (aka brand clarity). It does not only go back to brand clarity but understanding yourself, who you are as a person and your values.Read More
How do you stand out in a crowded market?
Imagine you are at the point of launching your new business, or you just launched it. You are looking on, inspired by other successful entrepreneurs. You followed step-by-step webinars, subscribed to posts, newsletters, bought quite a few online courses, about marketing and selling yourself. You feel very excited and ready to launch. Something seems to be missing though, you seem to have forgotten about putting yourself into the picture.Read More
Don’t we all crave authenticity? We live in a paradox world it seems though when crawling through all these beautiful Instagram accounts, browsing through feeds that make you think "their life looks so perfect! How does it make you feel? Deflated, yes it does happen especially to us creatives who suffer from chronic comparitis.
I will tell you something that is no secret, Instagram feeds are not about real life they’re about brand representation and what doesn’t fit with the brand isn't shown and this should apply to your brand as well.
was watching a talk by Seth Godin the other day, I have to say the guy fascinates me. I have been following him since he published his book The Purple Cow, which encouraged me in being a big fish in a small pond rather than a small fish in a big sea.
His talk was rather refreshing, authentic and inspiring, I want to share his insights with you and hope you will feel as inspired as I was.Read More
You must have read a lot about me stamping on defining your brand with keywords, it doesn't like it will make a big shift but it will.
The 3 words you choose will have full meaning and help you get unstuck in defining your brand and being clear in your strategies.Read More
I just watched a documentary about the emergence of content marketing by the content marketing institute and it was fascinating. Why?
Because the old ways of doing marketing, using persuasion, being the one who speaks the loudest, having all the attention, these over barely in your face tricks do not work anymore. Why?Read More
Are you getting clearer at understanding your brand and who you serve? Ok now let's move on to your awesomeness and how you can stand out as an expert in your field.
If you have no idea in which area you're an expert think again. Remember the days o CV writing where you have to write about your skills and how you made a difference in your job. Let's do the same with your brand.Read More
In my mission to help you create a consistent and distinctive brand, I will hopefully convince you to work towards brand consistency across all your brand touch points.
What do I mean by consistency?Read More
Now that you are a bit clearer about your brand you want to create a branding board that will help with your brand vision and the visual elements you to deal with to create consistency in your branding. I have done this for my own brand to show you as an example. I like this idea of a sample page branding kit as you can quickly apply it into your branding it also give a clear vision of how your brand looks like to an external eye and how consistent it looks.Read More
In the brand clarity series, this post build up from knowing your ideal client and understanding your mission. This post will help go even further, thinking about ways you can distinguish yourself in serving this client.Read More
How are you getting on in your journey towards brand clarity? Brand's value and mission is not always something we think about from the start when we set up a business, but it's what will set you apart.Read More
Getting Clarity about your branding is like going on a self-development journey in this next step, you have to ask yourself the right questions in order to move forward. In this post I will help how to define and use your brand voice.Read More
Today I'm going to speak about something that will help you stick to your ideals and keep you going, even if money is not flowing to you yet. It will help you keep your eyes on the prize. Something so dear to you, being part of you, your WHY.
WHY are you doing what you do?Read More
I think we're extremely lucky to live in a time where you can target the people you want to work with and not just adapting what you do to the masses. You can shape a dream client from what you create and this is what I am going to speak today.
After last's week post you should have more clarity about starting out as a brand and visioning your client's journey. This week I want to it narrow down that client.Read More