How to create a brand board?

Hello lovelies,

Now that you're a bit clearer about your brand I imagine you will want to create a branding board.  This will help with your brand vision and the visual elements needed to create consistency.  I've done this for my own brand to show you as an example.  A sample page branding kit like this can be quickly and easily applied to your branding.  It will help to give you a clear idea of what your brand looks like to outsiders and how consistent it is.

TheelegantbrandBrandVision.jpg

For this exercise we will use Canva.com.

In the first post of this series " https://theelegantbrand.com/the-elegant-brand-blog/2018/1/5/starting-your-brand-journey"  I mentioned all the elements you have to consider for your branding and vision. A note of warning, as a creative you might be tempted to work on your vision first, however, if you want your visual elements to align with the ideal client you have in mind but are not clear about the type of client you're serving and what you do, it will show in your branding. Hopefully you have already done this exercise, but if not, download the brand journey worksheet below.

 
 

Now we can continue, with your branding board. To help you with this exercise, choose 3 brands that you admire and look at their logo, font and visuals.  Then write down what you like about them.  Why do you feel attracted to them? Are they in line with the type of clients you want to serve? Write the keywords that you attach to these brands i.e if you choose Chanel, you might come up with Elegant, Timeless, style and luxury  Now choose your own.

1. Your logo

I would always recommend working with a graphic designer if you can, otherwise you can take inspiration from other brands.  I said inspiration, do not copy, please! From these 3 brands you admire and from what you've learned from your analysis you might want to keep your logo very simple and elegant, or you might want something more personal with curves, or something more dynamic. 

2. Your brand colours

You should stick to the same colours across all your designs and touch points. Again, these colours have to make sense. The board will give you an idea of how these colours will work together. If you're not sure about your brand colour look at your instagram colour palette.  Does one colour stand out?  What colours are on your website?  What colours are the logos of the brands that inspire you?

3. Your images

Here we're not considering the content but the colours, vibes and themes.  This will be useful for your instagram feed and all the images you post for your variable visual content

(visit the blog posts for details about variable visual content).

4. Your fonts 

What will make your copy stand out and act as an invitation to read your content? Choosing a font will be part of your branding. Again, you can take inspiration from the 3 brands you admire and that align with your brand.  Alternatively start looking for fonts on Google and the creative market. If you feel lost, keep it simple to start with as you don't want to spend hours looking for the right font. Make sure it's easy to read.   Does it look harmonious to the eye?  Hand writing fonts will add a personal touch to your text.  Keep them to a minimum though or it can all become too much!

5. Your brand keywords

Having 3-4 keywords that define your brand will help you to filter through the content you put out there. If you choose fun, quirky and feminine apply these to every blog post, images on your website, your own portraits and your social media posts. These keywords will be easy to remember, will set the tone and help you to be consistent with your branding.

6. Locations

It may, or may not, be relevant to your business but imagine your brand is a city; what city would it be?  Again, apply these city vibes to your brand, your images, your fonts and graphics. 

 

Let me know if you found this exercise helpful? Tell us about the 3 keywords you chose for your brand!

Rachel xx

PS. I have developed a branding vision template for you to quickly develop a consistent brand