How to Repurpose Written Content as Visuals

Content marketing, while useful, can be a time-consuming task. What if I told you that you could save a lot of time when it comes to content creation, while still delivering the same impressive results? Instead of spending hours every week coming up with new content, you could make your existing content work harder for you. The simple trick is repurposing old content, by turning written content into visuals to create something entirely new…


Content Repurposing Explained

Creating new content takes a lot of time. You have to research, write, edit, publish and promote, for every blog post you create. While this does present a great way to drive traffic and engage with your audience, each piece of written content could be working so much harder.

For every blog post you’ve ever written, you could repurpose that piece of content into several new pieces. By repurposing, you can make your existing content bring in even more traffic, as well as saving time. Also, visual content is proven to gain more attention than written content, making creating visually led content a win-win.

How to Turn Written Content into Visuals

Repurposing seems like a no-brainer, but how do you go about turning something old into something entirely new? All of the blog posts you’ve ever created could become several new pieces. Start with your most popular posts, that already have a proven track record of performing well for your business.

A single blog post could become so much more. You can create visual content from already existing blog posts by:

Turning your best performing blog posts into PDF e-guides. Create a visually beautiful guide, adding images and design, and use this as an opt-in freebie to grow your mailing list.

Turning the key messages in your blog posts into social posts. Take quotes and key points from your blog posts and create new visuals for your social media, without having to come up with new ideas. Ensure any text you use from your blog posts on your social visuals is easy to read and in on-brand fonts and colours.

Creating Pinterest visuals to drive traffic through to older blog posts. As long as your blog post is still relevant, you can create beautiful visuals for Pinterest to promote your content, even if it was published years ago.

Remember to keep visual content on-brand when it comes to repurposing written content. For stock images to help you create striking visual content that will deliver results, browse my collections.