Rome Photo shoot for N'ella Fashion by Daniela Vitale
An editorial photoshoot in Rome - Featuring N'ella Fashion
Daniela is a vibrant young lady, bursting with ideas for her gorgeous dress designs. Based in Rome N'ella is a fashion workshop where Daniela designs her seasonal collections, all her designs are then handcraft in the same Atelier.
For her collections, she takes inspiration from different cultures around the world and works from the base line of Italian designs with clean lines and focused on details. Daniela wants to emphasise the beauty of stylistic diversity with an ideal client in mind that oozes sophistication, is open to new trends and looking for that je-ne-sais-quoi in their wardrobes. Each of her garments can be completely styled according to colours and fabrics.
For the photoshoot of her latest summer collection in Rome, Daniela wanted something lifestyle that would feature the modern woman who would wear her dresses to go to work, spend the summer in the city or being invited to special functions.
When you work on location it's important to consider your location with your brand and visual marketing in mind. What do you want to say with this particular location? How does it match your visual branding? For the shoot, I scooted different locations in Rome that would fit the mood and the colour tones of the dress styles we chose. It was important to show the vibrancy of the city, the fantastic light and make the most of the colour tones available for such a rich and colourful summer collection. We started off Piazza Cavour behind the Vatican, to move over to Ponte Sant'Angelo and finish in the Trastevere area.
I love photographing on location in a city. To make the most of a location for your visual branding photo shoot, the colour tones, the buildings all are part of the mood and the vibe you want to show in your branding. Shooting on locations is certainly more challenging than being in a studio, the story you tell though will always be different according to the place you set your images in. It will give you endless possibilities to tell a new story each time, even if you set your personal branding photo shoot in the same city.
Being photographed in a city will allow space for movement, emotions on display and set the tone for your clients to imagine themselves going through the experience working with you. A picture says a million words! We're all drawn to a specific type of images that attracts us because we feel they're speaking to us and transport us to the place we dream to be, so make sure you have images in your branding that show that amazing experience you're providing to lead your ideal client yearning to work with you.