Stand Out Show Yourself!
This week I want to introduce you to the idea of showing yourself more in business, I can’t stress enough that what sets you apart from other brands is YOU.
Too often connecting with entrepreneurs via networking events, what do I see when when I visit their site? The tiniest headshot cropped to minimum size on their about page, how do I feel? Frustrated as the picture doesn’t tell me anything about the person I’ve just met. It feels they're hiding.
They are not afraid to show themselves in public, often have buoyant personalities, are engaging. How does it translate, on the most important page of their website?
I understand that stepping in front of the camera is not something that we feel comfortable with, it often feels as painful as going to the dentist, filling us with apprehension like what should I do? How do I look in front of the camera?
We tend to forget though, that a portrait of you on your about page doesn’t have to be bland or boring. On the contrary, it should be inviting, engaging, tell us a little bit about what you do and your business, a plain backdrop might not be best to create engagement.
Forget about standing in front of the camera. Think of your purpose for this image, like starting a conversation and inviting your ideal client to connect, giving them a glimpse of what meeting you and working with you feels like!
You are the image of your brand, embrace all your values, aspirations and inspirations in a photo shoot that translates all of this! Put some effort into it, consider the location, the styling, the story you want to tell. It means more than having you posing in front of the camera! Understand the value of showing yourself and having your brand stand out and reflect how unique you are!
Do all the work beforehand for you to relax on the day of the photo shoot.
How do you show your unique self?
Show yourself in a situation. Emotions + movements = approachable.
For creatives, lifestyle entrepreneurs and boutique business you can be much less formal with your headshots, think about telling a story rather than standing still, have a shot of you in action, and you will have more than one image to show on your website and social media.
How do you do that? You show the real YOU!
Creating images in line with your brand will help you produce a story. Put yourself in a situation, e.g. when you're in your workshop, chatting with clients, sharing how you can help and inspire them. It will not only show value but also communicate authenticity! When revealing yourself, you’re inviting your ideal client to know you better, giving them an idea of how your enthusiasm/ smile/ warmness will help them move their business forward!
Elevate your brand by being adventurous with your photography move away from the traditional polished image show more of yourself and your unique style!