In need of some inspiration look inside and outside your niche

Your business is constant work for progress, which means that continuous learning and development are critical. Sometimes where you’re so focused on your niche, networking with the same group of people, your creativity might stall at some points and your focus pretty limited on the horizon line. How can you rekindle your creativity and go fishing for new ideas? It might be time to open your circle and expand your horizon.

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The key lessons in branding and why it's important

Branding is a subject I fell in love with, no surprise there, in the book that I am about to launch next week I will introduce the all the business failure I have experience and how I learned branding the hard way.

What I love about branding is that it’s about you, your story and what makes you unique as a brand. There’s no better way to stand out than showing what makes you unique and this your brand’s job!

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serve your audience create a resource library

A resource page is exactly what it says on the tin. A dedicated page on your site, on which you share recommendations of the products, apps, tools and services you use in your business/daily life. Ideally focused around your niche. You can even link to articles from other relevant websites that might be helpful for your readers.

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How to tweak your website to make a lasting impression

Website? You might think is it still flavour of the month? I don’t need a website, social media will do!

You've got a point, but social media is only one touch point, imagine social media disappears tomorrow where can your followers find you?

Your website is your home it’s your shop window, where followers, prospective clients, can find out more about you. It is your kingdom where you can set the rules and present yourself. How do you make the most of having a website and making a lasting impression, for people to come back to it?

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10 ideas to help you develop a strategy to expand your brand

Congratulations you have a successful brand! What’s next then? Ok, hold one not so fast, first of all, it’s lovely to hear that your business is thriving and that your strategic thinking has paid off. As with everything in life comes a time where we need to evolve and change, so how do can you do that with your gorgeous brand? Here are ten ideas to help you grow and continue to thrive with your business.

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Make a statement with your brand

Having a brand is your opportunity to stand out and make a statement about what your brand stands for. But what about if you haven’t got one? Or made one yet?

So what are brand statements? In a nutshell, it’s about telling you what you do, no hello I'm Maria, a designer. How do you think this information will stick with the person you are just talking to? Yes, you’ve got it.

If you haven’t got a clear statement don’t worry, this post is here to help you create a brand statement!

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When did you last check your brand's style cohesion, start now?

Your brand is your promise to your customers’ it's much more than your logo, it has a presence on its own, it’s everything you and your brand stand for. You want your brand to speak in one voice over all your audience touchpoint, every logo, banner images, image vibe, colour tones, fonts have to give the same message to your client. Make this year, the year where you get more strategy instead of thinking as a small business, think big. Be strategic with your branding and look for brand cohesion overall brand’s touch points.

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Create a content plan for the next 3 to 6 months

Content marketing is the best approach to create an audience for your brand; it also means that you need to dedicate a lot of time and research creating content for your audience. While I have tried a few approaches, this year I have decided to be more strategic about it. In this post I will help you create a plan for the next 3-6 months to batch your content and free time to be more creative, for your family, yourself and travel.

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It's the new year, set your goals for the next 3,6,12 months to stay focused

The end of the year and the beginning of a new one are time for reflection, about what you have achieved and what’s next.

I recently talked to a friend who is looking to start her own business but doesn’t want to do something as dull as setting goals. Numbers and figures can sound boring, but they also help you stay focused, be on track and adjust.

Start working from a vision board and then define how will you get there. Goals are a roadmap to help you get to the destination you’re aiming at and be strategic about it. Nothing happens by chance, and if you don’t know where you are going, you might lift off but then stay stuck after a while.

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