Why it pays to be authentic if you're strategic about it

Don’t we all crave authenticity? We live in a paradox world it seems though when crawling through all these beautiful Instagram accounts, browsing through feeds that make you think "their life looks so perfect! How does it make you feel? Deflated, yes it does happen especially to us creatives who suffer from chronic comparitis.
I will tell you something that is no secret, Instagram feeds are not about real life they’re about brand representation and what doesn’t fit with the brand isn't shown and this should apply to your brand as well. 

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Behind the scene - my photography client home work

If you followed me for some time, you might have wondered about my process when working with a client on their branding photoshoot, what’s involved, what you would be required to do.

Today is your opportunity to go behind the scenes with me and understand about the process and how to prepare to get what you want from a branding photoshoot.

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Niche Down!

was watching a talk by Seth Godin the other day, I have to say the guy fascinates me. I have been following him since he published his book The Purple Cow, which encouraged me in being a big fish in a small pond rather than a small fish in a big sea. 

His talk was rather refreshing, authentic and inspiring, I want to share his insights with you and hope you will feel as inspired as I was.

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How to develop visual content from your brand story - part two

After last's week post, I will help you find more ideas to develop visual content from your brand story.
How did you get along with the ideas I shared with you last week? I hope that I managed to sparkle some visual content ideas for you?
As a reminder, we talked about developing visual content from YOU, your products and services, presenting your team, the behind the scene.

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How to create a brand story with impact

Storytelling is big in marketing these days, I am not surprised, who doesn’t love a story? A story binds us together, makes us vibrate and emotional, with so much competition out there it's a sure way to stand out! But for a brand story to be relevant and make sense to your ideal client, you need to follow a few steps.

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Welcome to the Fascinating World of Content Marketing

I just watched a documentary about the emergence of content marketing by the content marketing institute and it was fascinating. Why?

Because the old ways of doing marketing, using persuasion, being the one who speaks the loudest, having all the attention, these over barely in your face tricks do not work anymore. Why?

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Set yourself as the expert

Are you getting clearer at understanding your brand and who you serve? Ok now let's move on to your awesomeness and how you can stand out as an expert in your field. 

If you have no idea in which area you're an expert think again. Remember the days o CV writing where you have to write about your skills and how you made a difference in your job. Let's do the same with your brand. 

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How to create a brand board?

Now that you are a bit clearer about your brand you want to create a branding board that will help with your brand vision and the visual elements you to deal with to create consistency in your branding. I have done this for my own brand to show you as an example.  I like this idea of a sample page branding kit as you can quickly apply it into your branding it also give a clear vision of how your brand looks like to an external eye and how consistent it looks.

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Get Clarity About Your dream Client

I think we're extremely lucky to live in a time where you can target the people you want to work with and not just adapting what you do to the masses. You can shape a dream client from what you create and this is what I am going to speak today.

After last's week post you should have more clarity about starting out as a brand and visioning your client's journey. This week I want to it narrow down that client.

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Starting your brand journey

Let's go back to basics

In my mission to help you with brand clarity, I will take you on a brand journey with the next few weeks blog posts. 

This first blog post will take you back to basics; you might already have a business for a few years or just starting out. Where ever you're you might need more clarity on your branding or more focus on your business as a brand. 

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