Your brand is your promise to your customers’ it's much more than your logo, it has a presence on its own, it’s everything you and your brand stand for. You want your brand to speak in one voice over all your audience touchpoint, every logo, banner images, image vibe, colour tones, fonts have to give the same message to your client. Make this year, the year where you get more strategy instead of thinking as a small business, think big. Be strategic with your branding and look for brand cohesion overall brand’s touch points.Read More
Content marketing is the best approach to create an audience for your brand; it also means that you need to dedicate a lot of time and research creating content for your audience. While I have tried a few approaches, this year I have decided to be more strategic about it. In this post I will help you create a plan for the next 3-6 months to batch your content and free time to be more creative, for your family, yourself and travel.Read More
The end of the year and the beginning of a new one are time for reflection, about what you have achieved and what’s next.
I recently talked to a friend who is looking to start her own business but doesn’t want to do something as dull as setting goals. Numbers and figures can sound boring, but they also help you stay focused, be on track and adjust.
Start working from a vision board and then define how will you get there. Goals are a roadmap to help you get to the destination you’re aiming at and be strategic about it. Nothing happens by chance, and if you don’t know where you are going, you might lift off but then stay stuck after a while.Read More
It’s another round for Christmas, sounds surreal doesn’t? I’m looking forward to a time of celebration with the family, spending time with my children, not being stuck in my office and taking time off. What are you looking forward to?Read More
You've launched your business from a place of love, with the idea of changing the world for a better place. You're still convinced that you could do more with your business, though. Here are five ways to make a difference in your brand and business.Read More
Case studies can be an amazingly powerful tool when it comes to generating and winning new business. When you get them just right, great case studies could save you a lot of time. In having amazing case studies on your website or portfolio, you can present your work to potential new clients in an attractive and easily digestible way, which could limit the number or questions a new client or customer might have for you, and could even eliminate any hesitation or uncertainty.Read More
No matter what stage you are at in your entrepreneurial journey you’re likely to find that you go through phases of comparing yourself to other entrepreneurs, or your business to other businesses. For every business owner the journey is completely unique, and this is often what makes our business compelling – our own personal story and journey – but all too often we are keen to cover this up, to appear more like the businesses that we admire.Read More
Creating a digital footprint and a presence for yourself online is however vital as an entrepreneur. It’s important to showcase what you do and who you are, to build relationships and a repertoire with your audience. It is possible to comfortably promote yourself as an introvert online, read on to discover my top tips…Read More
Defining how you want someone to feel when they interact with your brand is key to encouraging potential customers to engage with you, and respond in a way that ultimately helps you build relationships, positive experiences and of course sales.Read More
Analysing data is key to shape your digital marketing strategy, particularly when it comes to visuals on social media. Without data, this leaves us guessing in the dark, and while you might hit the mark sometimes, you might massively miss the mark otherwise. What if you could always hit the mark though, every single time you publish a new post on social?Read More
The best visuals immediately tell us what a brand or business is about. It’s also true that most of us love visual content – it’s just the way our brains are wired. It’s easy to take in and understand and, beyond that, humans are primed to respond to visual stimulus. It’s part of our DNA. It’s no surprise then that brands using lots of striking visual content also tend to do best in the search results, attract more visitors and make more sales.Read More
Instagram is one of the fastest growing social networks in the world. But it’s not just for sharing food and holiday pics – it’s also a great tool for businesses and entrepreneurs of all kinds.
The nature of Instagram makes it super useful for product discovery but it’s also a more visual, information and real time way to communicate with your customers. One way to do this, and to bring your clients closer to your brand, is with Instagram Stories.
Content marketing, while useful, can be a time-consuming task. What if I told you that you could save a lot of time when it comes to content creation, while still delivering the same impressive results? Instead of spending hours every week coming up with new content, you could make your existing content work harder for you. The simple trick is repurposing old content, by turning written content into visuals to create something entirely new…Read More
As entrepreneurs, there’s often a lot of demand on us to fill various roles. We have to be strategic, professional, organised, and most importantly of all, creative. When it comes to desirable skill sets, rated highest is almost always creativity.Read More
When it comes to our business Instagram accounts we are all super meticulous. Taking ages to find the perfect images to fit our brand aesthetic, there are even tools that let you play around with images on your feed, to make sure you’re happy with the overall look before you publish anything.Read More
One element a lot of small business owners struggle with is encouraging their dream client to interact with their brand. Posting engaging visuals that say something about your brand and tell a story is a great way to invite your ideal audience to join your tribe and connect with you.
This week on the blog I share ideas about how to use visuals to attract your dream client. How are you using visuals to attract your dream client?Read More
Imagining what your brand should look like, jotting down notes and scouring the internet for ideas is a good start when it comes to creating your brand identity, but there comes a time when you should make your ideas a reality.
A brand mood board is a great way to get clear on your brand identity and exactly what you want to communicate to your dream client.
This week on the blog I touch upon using stock photography for your visual content. I understand that visual content creation can be a real hassle from a small business, in this post you will understand the importance of using visual content and what to look for when buying and curating images that are on brand.Read More
Great photoshoot for my new courses in Denmark and international platforms in London today. Thank you The Elegant Brand for making it easy, fun, and for taking time to really understand my mission and my identity.Read More
I have decided to take a break over the next few weeks, looking forward to switch off and continue feeding my creativity. Before I go I want to thank you for your tremendous support this year it means the world to me.Read More