Using Data and Feedback to Develop Your Brand Visual Strategy

Analysing data is key to shape your digital marketing strategy, particularly when it comes to visuals on social media. Without data, this leaves us guessing in the dark, and while you might hit the mark sometimes, you might massively miss the mark otherwise. What if you could always hit the mark though, every single time you publish a new post on social?

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How to Use Visuals to Drive More Traffic to Your Site

The best visuals immediately tell us what a brand or business is about. It’s also true that most of us love visual content – it’s just the way our brains are wired. It’s easy to take in and understand and, beyond that, humans are primed to respond to visual stimulus. It’s part of our DNA. It’s no surprise then that brands using lots of striking visual content also tend to do best in the search results, attract more visitors and make more sales.

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The Full Guide to Using Instagram Stories

Instagram is one of the fastest growing social networks in the world. But it’s not just for sharing food and holiday pics – it’s also a great tool for businesses and entrepreneurs of all kinds.

The nature of Instagram makes it super useful for product discovery but it’s also a more visual, information and real time way to communicate with your customers. One way to do this, and to bring your clients closer to your brand, is with Instagram Stories.

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How to Repurpose Written Content as Visuals

Content marketing, while useful, can be a time-consuming task. What if I told you that you could save a lot of time when it comes to content creation, while still delivering the same impressive results? Instead of spending hours every week coming up with new content, you could make your existing content work harder for you. The simple trick is repurposing old content, by turning written content into visuals to create something entirely new…

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3 Reasons Why Beautiful Visuals Aren’t Just Important on Instagram

When it comes to our business Instagram accounts we are all super meticulous. Taking ages to find the perfect images to fit our brand aesthetic, there are even tools that let you play around with images on your feed, to make sure you’re happy with the overall look before you publish anything.

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How to Use Visuals to Attract Your Dream Client

One element a lot of small business owners struggle with is encouraging their dream client to interact with their brand. Posting engaging visuals that say something about your brand and tell a story is a great way to invite your ideal audience to join your tribe and connect with you.

This week on the blog I share ideas about how to use visuals to attract your dream client. How are you using visuals to attract your dream client?

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Visualise Your Brand Identity: Creating Your Brand Mood Board

Imagining what your brand should look like, jotting down notes and scouring the internet for ideas is a good start when it comes to creating your brand identity, but there comes a time when you should make your ideas a reality.
A brand mood board is a great way to get clear on your brand identity and exactly what you want to communicate to your dream client.

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RachelComment
How to Use Stock Images to Enhance Your Content

This week on the blog I touch upon using stock photography for your visual content. I understand that visual content creation can be a real hassle from a small business, in this post you will understand the importance of using visual content and what to look for when buying and curating images that are on brand.

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Ninka's Detox Testimonial

Great photoshoot for my new courses in Denmark and international platforms in London today. Thank you The Elegant Brand for making it easy, fun, and for taking time to really understand my mission and my identity. I have found my new visual team in London. After 10 years in Denmark it has been a challenge to find the right photographer and make up artist. I'm so happy now!

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How to connect and grow your tribe - Part One

I recently surveyed my subscribers and facebook group.

About the most significant challenge that you're facing right now and the type of help, you would like to read about on this blog.  The results were very informative and helpful. Thank you for engaging with me.

What came out was a request for help on how to create a brand based on what makes you unique, also understanding who is your ideal client, getting clear with your branding (aka brand clarity). It does not only go back to brand clarity but understanding yourself, who you are as a person and your values.

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Create a clear direction for your visual brand strategy

Pinterest is undoubtedly my favourite social media. I use Pinterest as a tool for inspiration, creating ideas for personal, editorial photo shoot and working with clients on every personal branding and portrait shoot.

We use the board not only for their photoshoot, also for the creative direction, including the brand colours, the moods, the props that will be part of the photoshoot with the idea to narrow it down to a clear visual strategy. 

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How to stand out in a crowded market

How do you stand out in a crowded market?

Imagine you are at the point of launching your new business, or you just launched it. You are looking on, inspired by other successful entrepreneurs. You followed step-by-step webinars, subscribed to posts, newsletters, bought quite a few online courses, about marketing and selling yourself. You feel very excited and ready to launch. Something seems to be missing though, you seem to have forgotten about putting yourself into the picture.

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Why it pays to be authentic if you're strategic about it

Don’t we all crave authenticity? We live in a paradox world it seems though when crawling through all these beautiful Instagram accounts, browsing through feeds that make you think "their life looks so perfect! How does it make you feel? Deflated, yes it does happen especially to us creatives who suffer from chronic comparitis.
I will tell you something that is no secret, Instagram feeds are not about real life they’re about brand representation and what doesn’t fit with the brand isn't shown and this should apply to your brand as well. 

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