When did you last check your brand's style cohesion, start now?

Your brand is your promise to your customers’ it's much more than your logo, it has a presence on its own, it’s everything you and your brand stand for. You want your brand to speak in one voice over all your audience touchpoint, every logo, banner images, image vibe, colour tones, fonts have to give the same message to your client. Make this year, the year where you get more strategy instead of thinking as a small business, think big. Be strategic with your branding and look for brand cohesion overall brand’s touch points.

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Create a content plan for the next 3 to 6 months

Content marketing is the best approach to create an audience for your brand; it also means that you need to dedicate a lot of time and research creating content for your audience. While I have tried a few approaches, this year I have decided to be more strategic about it. In this post I will help you create a plan for the next 3-6 months to batch your content and free time to be more creative, for your family, yourself and travel.

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It's the new year, set your goals for the next 3,6,12 months to stay focused

The end of the year and the beginning of a new one are time for reflection, about what you have achieved and what’s next.

I recently talked to a friend who is looking to start her own business but doesn’t want to do something as dull as setting goals. Numbers and figures can sound boring, but they also help you stay focused, be on track and adjust.

Start working from a vision board and then define how will you get there. Goals are a roadmap to help you get to the destination you’re aiming at and be strategic about it. Nothing happens by chance, and if you don’t know where you are going, you might lift off but then stay stuck after a while.

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The Full Guide to Creating the Perfect Case Study

Case studies can be an amazingly powerful tool when it comes to generating and winning new business. When you get them just right, great case studies could save you a lot of time. In having amazing case studies on your website or portfolio, you can present your work to potential new clients in an attractive and easily digestible way, which could limit the number or questions a new client or customer might have for you, and could even eliminate any hesitation or uncertainty.

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Why you Should Stop Comparing Yourself to the Business Next Door

No matter what stage you are at in your entrepreneurial journey you’re likely to find that you go through phases of comparing yourself to other entrepreneurs, or your business to other businesses. For every business owner the journey is completely unique, and this is often what makes our business compelling – our own personal story and journey – but all too often we are keen to cover this up, to appear more like the businesses that we admire.

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How to Promote Yourself Online When You’re an Introvert

Creating a digital footprint and a presence for yourself online is however vital as an entrepreneur. It’s important to showcase what you do and who you are, to build relationships and a repertoire with your audience. It is possible to comfortably promote yourself as an introvert online, read on to discover my top tips…

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Using Data and Feedback to Develop Your Brand Visual Strategy

Analysing data is key to shape your digital marketing strategy, particularly when it comes to visuals on social media. Without data, this leaves us guessing in the dark, and while you might hit the mark sometimes, you might massively miss the mark otherwise. What if you could always hit the mark though, every single time you publish a new post on social?

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How to Use Visuals to Drive More Traffic to Your Site

The best visuals immediately tell us what a brand or business is about. It’s also true that most of us love visual content – it’s just the way our brains are wired. It’s easy to take in and understand and, beyond that, humans are primed to respond to visual stimulus. It’s part of our DNA. It’s no surprise then that brands using lots of striking visual content also tend to do best in the search results, attract more visitors and make more sales.

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The Full Guide to Using Instagram Stories

Instagram is one of the fastest growing social networks in the world. But it’s not just for sharing food and holiday pics – it’s also a great tool for businesses and entrepreneurs of all kinds.

The nature of Instagram makes it super useful for product discovery but it’s also a more visual, information and real time way to communicate with your customers. One way to do this, and to bring your clients closer to your brand, is with Instagram Stories.

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How to Repurpose Written Content as Visuals

Content marketing, while useful, can be a time-consuming task. What if I told you that you could save a lot of time when it comes to content creation, while still delivering the same impressive results? Instead of spending hours every week coming up with new content, you could make your existing content work harder for you. The simple trick is repurposing old content, by turning written content into visuals to create something entirely new…

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3 Reasons Why Beautiful Visuals Aren’t Just Important on Instagram

When it comes to our business Instagram accounts we are all super meticulous. Taking ages to find the perfect images to fit our brand aesthetic, there are even tools that let you play around with images on your feed, to make sure you’re happy with the overall look before you publish anything.

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How to Use Visuals to Attract Your Dream Client

One element a lot of small business owners struggle with is encouraging their dream client to interact with their brand. Posting engaging visuals that say something about your brand and tell a story is a great way to invite your ideal audience to join your tribe and connect with you.

This week on the blog I share ideas about how to use visuals to attract your dream client. How are you using visuals to attract your dream client?

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Visualise Your Brand Identity: Creating Your Brand Mood Board

Imagining what your brand should look like, jotting down notes and scouring the internet for ideas is a good start when it comes to creating your brand identity, but there comes a time when you should make your ideas a reality.
A brand mood board is a great way to get clear on your brand identity and exactly what you want to communicate to your dream client.

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RachelComment
How to Use Stock Images to Enhance Your Content

This week on the blog I touch upon using stock photography for your visual content. I understand that visual content creation can be a real hassle from a small business, in this post you will understand the importance of using visual content and what to look for when buying and curating images that are on brand.

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Ninka's Detox Testimonial

Great photoshoot for my new courses in Denmark and international platforms in London today. Thank you The Elegant Brand for making it easy, fun, and for taking time to really understand my mission and my identity.

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