A Visual Brand Story film for Joanna Bongard, wedding photographer

I met Joanna, through the London Wedding Breakfast Club, when she heard that I was offering branding film, she was interested in creating a short film for her brand that would not only invite her ideal audience to connect but also give them an insight of what to expect working with her.

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How to connect and grow your tribe - Part One

I recently surveyed my subscribers and facebook group.

About the most significant challenge that you're facing right now and the type of help, you would like to read about on this blog.  The results were very informative and helpful. Thank you for engaging with me.

What came out was a request for help on how to create a brand based on what makes you unique, also understanding who is your ideal client, getting clear with your branding (aka brand clarity). It does not only go back to brand clarity but understanding yourself, who you are as a person and your values.

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Create a clear direction for your visual brand strategy

Pinterest is undoubtedly my favourite social media. I use Pinterest as a tool for inspiration, creating ideas for personal, editorial photo shoot and working with clients on every personal branding and portrait shoot.

We use the board not only for their photoshoot, also for the creative direction, including the brand colours, the moods, the props that will be part of the photoshoot with the idea to narrow it down to a clear visual strategy. 

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How to stand out in a crowded market

How do you stand out in a crowded market?

Imagine you are at the point of launching your new business, or you just launched it. You are looking on, inspired by other successful entrepreneurs. You followed step-by-step webinars, subscribed to posts, newsletters, bought quite a few online courses, about marketing and selling yourself. You feel very excited and ready to launch. Something seems to be missing though, you seem to have forgotten about putting yourself into the picture.

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Why it pays to be authentic if you're strategic about it

Don’t we all crave authenticity? We live in a paradox world it seems though when crawling through all these beautiful Instagram accounts, browsing through feeds that make you think "their life looks so perfect! How does it make you feel? Deflated, yes it does happen especially to us creatives who suffer from chronic comparitis.
I will tell you something that is no secret, Instagram feeds are not about real life they’re about brand representation and what doesn’t fit with the brand isn't shown and this should apply to your brand as well. 

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Behind the scene - my photography client home work

If you followed me for some time, you might have wondered about my process when working with a client on their branding photoshoot, what’s involved, what you would be required to do.

Today is your opportunity to go behind the scenes with me and understand about the process and how to prepare to get what you want from a branding photoshoot.

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Niche Down!

was watching a talk by Seth Godin the other day, I have to say the guy fascinates me. I have been following him since he published his book The Purple Cow, which encouraged me in being a big fish in a small pond rather than a small fish in a big sea. 

His talk was rather refreshing, authentic and inspiring, I want to share his insights with you and hope you will feel as inspired as I was.

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How to develop visual content from your brand story - part two

After last's week post, I will help you find more ideas to develop visual content from your brand story.
How did you get along with the ideas I shared with you last week? I hope that I managed to sparkle some visual content ideas for you?
As a reminder, we talked about developing visual content from YOU, your products and services, presenting your team, the behind the scene.

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How to create a brand story with impact

Storytelling is big in marketing these days, I am not surprised, who doesn’t love a story? A story binds us together, makes us vibrate and emotional, with so much competition out there it's a sure way to stand out! But for a brand story to be relevant and make sense to your ideal client, you need to follow a few steps.

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Welcome to the Fascinating World of Content Marketing

I just watched a documentary about the emergence of content marketing by the content marketing institute and it was fascinating. Why?

Because the old ways of doing marketing, using persuasion, being the one who speaks the loudest, having all the attention, these over barely in your face tricks do not work anymore. Why?

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Set yourself as the expert

Are you getting clearer at understanding your brand and who you serve? Ok now let's move on to your awesomeness and how you can stand out as an expert in your field. 

If you have no idea in which area you're an expert think again. Remember the days o CV writing where you have to write about your skills and how you made a difference in your job. Let's do the same with your brand. 

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How to create a brand board?

Now that you are a bit clearer about your brand you want to create a branding board that will help with your brand vision and the visual elements you to deal with to create consistency in your branding. I have done this for my own brand to show you as an example.  I like this idea of a sample page branding kit as you can quickly apply it into your branding it also give a clear vision of how your brand looks like to an external eye and how consistent it looks.

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