Giveaways are a great way to build up your brand awareness and email list. With giveaways, you are giving away your time and money, so you want to make sure that what you’re giving away will attract the right audience and serves its purpose.Read More
Your business is constant work for progress, which means that continuous learning and development are critical. Sometimes where you’re so focused on your niche, networking with the same group of people, your creativity might stall at some points and your focus pretty limited on the horizon line. How can you rekindle your creativity and go fishing for new ideas? It might be time to open your circle and expand your horizon.Read More
To help you create a consistent brand, this week I will help you develop a style guide. What does a style guide consist of?Read More
Branding is a subject I fell in love with, no surprise there, in the book that I am about to launch next week I will introduce the all the business failure I have experience and how I learned branding the hard way.
What I love about branding is that it’s about you, your story and what makes you unique as a brand. There’s no better way to stand out than showing what makes you unique and this your brand’s job!Read More
A resource page is exactly what it says on the tin. A dedicated page on your site, on which you share recommendations of the products, apps, tools and services you use in your business/daily life. Ideally focused around your niche. You can even link to articles from other relevant websites that might be helpful for your readers.Read More
Website? You might think is it still flavour of the month? I don’t need a website, social media will do!
You've got a point, but social media is only one touch point, imagine social media disappears tomorrow where can your followers find you?
Your website is your home it’s your shop window, where followers, prospective clients, can find out more about you. It is your kingdom where you can set the rules and present yourself. How do you make the most of having a website and making a lasting impression, for people to come back to it?Read More
Congratulations you have a successful brand! What’s next then? Ok, hold one not so fast, first of all, it’s lovely to hear that your business is thriving and that your strategic thinking has paid off. As with everything in life comes a time where we need to evolve and change, so how do can you do that with your gorgeous brand? Here are ten ideas to help you grow and continue to thrive with your business.Read More
Having a brand is your opportunity to stand out and make a statement about what your brand stands for. But what about if you haven’t got one? Or made one yet?
So what are brand statements? In a nutshell, it’s about telling you what you do, no hello I'm Maria, a designer. How do you think this information will stick with the person you are just talking to? Yes, you’ve got it.
If you haven’t got a clear statement don’t worry, this post is here to help you create a brand statement!Read More
Your brand is your promise to your customers’ it's much more than your logo, it has a presence on its own, it’s everything you and your brand stand for. You want your brand to speak in one voice over all your audience touchpoint, every logo, banner images, image vibe, colour tones, fonts have to give the same message to your client. Make this year, the year where you get more strategy instead of thinking as a small business, think big. Be strategic with your branding and look for brand cohesion overall brand’s touch points.Read More
Content marketing is the best approach to create an audience for your brand; it also means that you need to dedicate a lot of time and research creating content for your audience. While I have tried a few approaches, this year I have decided to be more strategic about it. In this post I will help you create a plan for the next 3-6 months to batch your content and free time to be more creative, for your family, yourself and travel.Read More
The end of the year and the beginning of a new one are time for reflection, about what you have achieved and what’s next.
I recently talked to a friend who is looking to start her own business but doesn’t want to do something as dull as setting goals. Numbers and figures can sound boring, but they also help you stay focused, be on track and adjust.
Start working from a vision board and then define how will you get there. Goals are a roadmap to help you get to the destination you’re aiming at and be strategic about it. Nothing happens by chance, and if you don’t know where you are going, you might lift off but then stay stuck after a while.Read More
It’s another round for Christmas, sounds surreal doesn’t? I’m looking forward to a time of celebration with the family, spending time with my children, not being stuck in my office and taking time off. What are you looking forward to?Read More
You've launched your business from a place of love, with the idea of changing the world for a better place. You're still convinced that you could do more with your business, though. Here are five ways to make a difference in your brand and business.Read More
Case studies can be an amazingly powerful tool when it comes to generating and winning new business. When you get them just right, great case studies could save you a lot of time. In having amazing case studies on your website or portfolio, you can present your work to potential new clients in an attractive and easily digestible way, which could limit the number or questions a new client or customer might have for you, and could even eliminate any hesitation or uncertainty.Read More
No matter what stage you are at in your entrepreneurial journey you’re likely to find that you go through phases of comparing yourself to other entrepreneurs, or your business to other businesses. For every business owner the journey is completely unique, and this is often what makes our business compelling – our own personal story and journey – but all too often we are keen to cover this up, to appear more like the businesses that we admire.Read More
Creating a digital footprint and a presence for yourself online is however vital as an entrepreneur. It’s important to showcase what you do and who you are, to build relationships and a repertoire with your audience. It is possible to comfortably promote yourself as an introvert online, read on to discover my top tips…Read More
Defining how you want someone to feel when they interact with your brand is key to encouraging potential customers to engage with you, and respond in a way that ultimately helps you build relationships, positive experiences and of course sales.Read More
Analysing data is key to shape your digital marketing strategy, particularly when it comes to visuals on social media. Without data, this leaves us guessing in the dark, and while you might hit the mark sometimes, you might massively miss the mark otherwise. What if you could always hit the mark though, every single time you publish a new post on social?Read More
The best visuals immediately tell us what a brand or business is about. It’s also true that most of us love visual content – it’s just the way our brains are wired. It’s easy to take in and understand and, beyond that, humans are primed to respond to visual stimulus. It’s part of our DNA. It’s no surprise then that brands using lots of striking visual content also tend to do best in the search results, attract more visitors and make more sales.Read More
Instagram is one of the fastest growing social networks in the world. But it’s not just for sharing food and holiday pics – it’s also a great tool for businesses and entrepreneurs of all kinds.
The nature of Instagram makes it super useful for product discovery but it’s also a more visual, information and real time way to communicate with your customers. One way to do this, and to bring your clients closer to your brand, is with Instagram Stories.