Creative Direction Blog Posts
You might think: “Why as a photographer would she hire another photographer for her personal branding photoshoot”. This blog post shares the values of investing in a personal branding photoshoot for your brand.
We’re well aware of how to write a story with words, years of being taught English and other languages at school have given us the tools for telling a story. And if you're lost for words, don’t despair. There’s always a copywriter who can apply their magic.
Now, I'm afraid to tell you that we live in a world that relies heavily on visuals. You'll need strong visuals to support your words. Images on any marketing you put out there represent the essence of your content.
4 Key elements to making a success out of your personal branding photoshoot. Before you step in front of the camera, think and prepare, the ground work will transform your photo session into a day to enjoy and have fun.
To help you create a consistent brand, this week I will help you develop a style guide. What does a style guide consist of?
As entrepreneurs, there’s often a lot of demand on us to fill various roles. We have to be strategic, professional, organised, and most importantly of all, creative. When it comes to desirable skill sets, rated highest is almost always creativity.
When it comes to our business Instagram accounts we are all super meticulous. Taking ages to find the perfect images to fit our brand aesthetic, there are even tools that let you play around with images on your feed, to make sure you’re happy with the overall look before you publish anything.
This week on the blog I touch upon using stock photography for your visual content. I understand that visual content creation can be a real hassle from a small business, in this post you will understand the importance of using visual content and what to look for when buying and curating images that are on brand.
Pinterest is undoubtedly my favourite social media. I use Pinterest as a tool for inspiration, creating ideas for personal, editorial photo shoot and working with clients on every personal branding and portrait shoot.
We use the board not only for their photoshoot, also for the creative direction, including the brand colours, the moods, the props that will be part of the photoshoot with the idea to narrow it down to a clear visual strategy.
After last's week post, I will help you find more ideas to develop visual content from your brand story.
How did you get along with the ideas I shared with you last week? I hope that I managed to sparkle some visual content ideas for you?
As a reminder, we talked about developing visual content from YOU, your products and services, presenting your team, the behind the scene.