Branding Blog Posts
Struggling to get your business off the ground? Who said you need you need to do it alone? Get help from people you admire, develop relationships, build new connections. Don’t expect overnight results you’re in it for the long term. When we set up business we think we have to do it all alone. The quickest way to build up your brand and business is to reach out to other small businesses, share your content, contribute as a guest blogger, start chatting to like minded businesses, and get influencers on board. Create a network around your brand that will help you grow your business and get you clients.
We’re well aware of how to write a story with words, years of being taught English and other languages at school have given us the tools for telling a story. And if you're lost for words, don’t despair. There’s always a copywriter who can apply their magic.
Now, I'm afraid to tell you that we live in a world that relies heavily on visuals. You'll need strong visuals to support your words. Images on any marketing you put out there represent the essence of your content.
Setting up a business is the easy part, once you have chosen your target market how do you stand out in the crowd? Going niche is one way, catering for a particular field will reduce the number of clients to target, it will also make you stand out as the specialist to go to. When you are looking for an expert, would you rather go for the generalist or the specialist? Here are ten reasons which might convince you to go niche.
I have a wonderful give away for you my lovelies. Volunteering as a mentor for the Cherie Blair Foundation, helping women entrepreneur in developing countries launching their business was a heartfelt experience! This year I went a step further and completed my life coaching training. To celebrate the launch of Launch your signature brand package I want to gift one of you with the opportunity to fast forward your dream business by offering a Launch your signature brand 3 months scholarship!
4 Key elements to making a success out of your personal branding photoshoot. Before you step in front of the camera, think and prepare, the ground work will transform your photo session into a day to enjoy and have fun.
To help you create a consistent brand, this week I will help you develop a style guide. What does a style guide consist of?
Branding is a subject I fell in love with, no surprise there, in the book that I am about to launch next week I will introduce the all the business failure I have experience and how I learned branding the hard way.
What I love about branding is that it’s about you, your story and what makes you unique as a brand. There’s no better way to stand out than showing what makes you unique and this your brand’s job!
Congratulations you have a successful brand! What’s next then? Ok, hold one not so fast, first of all, it’s lovely to hear that your business is thriving and that your strategic thinking has paid off. As with everything in life comes a time where we need to evolve and change, so how do can you do that with your gorgeous brand? Here are ten ideas to help you grow and continue to thrive with your business.
Having a brand is your opportunity to stand out and make a statement about what your brand stands for. But what about if you haven’t got one? Or made one yet?
So what are brand statements? In a nutshell, it’s about telling you what you do, no hello I'm Maria, a designer. How do you think this information will stick with the person you are just talking to? Yes, you’ve got it.
If you haven’t got a clear statement don’t worry, this post is here to help you create a brand statement!
Your brand is your promise to your customers’ it's much more than your logo, it has a presence on its own, it’s everything you and your brand stand for. You want your brand to speak in one voice over all your audience touchpoint, every logo, banner images, image vibe, colour tones, fonts have to give the same message to your client. Make this year, the year where you get more strategy instead of thinking as a small business, think big. Be strategic with your branding and look for brand cohesion overall brand’s touch points.